Top 10 Reasons Why Artists Should Blog for Success

Top Ten Reasons Why Artists Should BlogThe answer to why artists should blog is simple.

It is the best way to grow an email list and communicate on a regular basis with your buyers and prospects.

Top Ten Reasons Why Artists Should Blog:

  1. Help sell your art direct to buyers.
  2. Promote awareness and gain interest in your art.
  3. Grow your email list.
  4. Control your digital brand and reputation.
  5. Drive traffic to your website.
  6. Open the door to guest blogging.
  7. Create links and SEO value for traffic and search engine rankings.
  8. Make a positive influence on juried show judges.
  9. Introduce your work to gallery owners.
  10. Provide content for social media platforms.

Sell without the middleman.

I believe artists need to build a relationship with art collectors who buy from them with no intermediary. The more art buyers you have that know you, the less likely you are to take a hit when one of your distribution channels fail.

It’s only a matter of time before a gallery will close, or your favorite social media channel pulls the rug from under you. You have zero control of these distribution channels. Their customers are not your customers. Anything you do to make sales through third parties such as galleries and social media is an expense to you for a sale from which you earn less money.

Don’t get me wrong, galleries make a difference.

I believe in using galleries. I know social media can help you sell art. I just think they need to be in the right perspective. That is, as secondary or tertiary methods of selling your art. Selling art to buyers one-on-one is your primary way to stay profitable and in control.

If selling directly to collectors is not your first method getting your art to market, start to fix that now. It’s your future. No one cares more about your career than you do. Relationships with direct buying customers gives you control. They form a solid foundation that minimizes inevitable problems from third-party sales networks.

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Does selling direct to buyers appeal to you?

If you agree that building a collector base is a good strategic goal, then you should understand why I believe you need to blog. It is one thing to recognize that marketing to buyers and creating a collector base is a good thing. It is another to get the job done.

The reason why artists should blog is it the most efficient way to build an email list and communicate with buyers and prospects. To sell anything, you need interest from many potential buyers. It’s a numbers game.

The bigger your pool of prospects, the more you will sell.

On average, 4-10% of your interested prospects and current customers may buy from you in a given year. Many factors affect the range. You might have done an extra show, or produced an exciting series of art that takes wing and sells as fast as you make it. You may have improved your communications and kept your prospects enthralled with your art.

You can only do so many “extra” shows. And, we all know shows are never a given thing. You can do your best and still not have a stellar outcome at a show. You always strive to make art that will jump off the walls, but experience tells you that sometimes you strike gold in a way that is not easy to replicate.

You don’t always know why certain images create extraordinary interest. It’s a random dynamic that is part of creating art. It is the same for authors, filmmakers, playwrights and all creatives. Be grateful when it happens and work it to your benefit as you can.

Why artists should blog.

That brings us back to blogging. Yes, you can do all sorts of things to create interest in your work. But, to create sustained interest from direct buying collectors, you need a list. There is no other option. Period. Without a list of interested prospects, you have nothing.

A blog done right entertains, informs, educates, delights and keeps readers involved.

A successful blog sustains interest in your work. It helps you sell your art. You will grow your email list with a blog. Your prospects may love you and love your artwork. That does not mean they are willing to give you permission to email them without a reason. Besides, they will not give their email address with the express purpose of you sending sales messages to them. It doesn’t work that way.

As we noted above, only a small percentage of potential buyers buy in a 12-month range. You need to engage the rest on a regular basis to keep their interest. A blog does that for you. If all you do is send occasional emails that are notices to come to a show, or that you have new artwork to sell, your list will wither and die.

With email lists there is no status quo.

If your list is not growing and getting better, it’s getting worse. It takes active participation from you to grow and maintain your email marketing list. It won’t grow and it will not be effective for you unless you manage it with care.

A viable, responsive email list is a crucial part of your business. It is a bottom line asset that will make the difference between success and failure for most artists. Nothing will help you grow and maintain your email list better than a blog.

Your blog is your best communication tool.

Your blog gives you a valid, efficient method to request email addresses from prospects. It gives you permission to send a frequent communication to them. It keeps awareness for you and your art high.

You can use your blog posts as content for your social media. Images from your posts can go on Pinterest and Instagram. You can publish links to your posts on your Facebook page and in your LinkedIn account.

Your blog is a multi-purpose tool.

You can repurpose your blog posts to publish a group of them as an e-book or even a physical book. You can use your blog posts to show as examples to support your requests to guest blog on a top blog in your market.

Your website is your virtual real estate on the Internet. You have exclusive rights to that virtual space. No one can take it away, change the rules, or stop traffic from coming or buyers from buying. Your blog is your dynamic marketing arm for your website, which is static by comparison.

Your blog is your best brand management tool.

You have a brand, which is your reputation. Before the days of the Internet, a personal brand came from what galleries and the media said about you. To a much lesser extent, what word-of-mouth said about you and your art. Today, everyone knows everything about everybody.

A blog puts you in control of your digital brand and your reputation. If you post to your blog with frequency, then when others search your name, they will find your posts, and your website as a result. If you don’t blog on a frequent basis, what searchers will find is what others have to say about you. Who wants that when you have the option to control your brand?

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7 Simple Questions to Make Your Art Career Amazing

make your art career amazing

Before we get into the questions of how to make your art career amazing, let me ask, “Do you have a marketing plan?” If you do, I trust you use it as a guide to make wise choices and take smart actions to further your career.

you noticed

If you don’t have clear art career goals, stop now.

Stop all your marketing until you have clear, believable goals that are within your stretched reach. Only then should you begin to create your marketing plans.

It’s easy to get hung up on any number of things that make you feel busy, but in the big picture they are just non-productive. Having a solid business plan is a great step to top-level productivity.

You can’t work on your business while you’re working in your business.

If you are too busy working in your business, you don’t leave yourself enough time to work on your business. A good example is tweaking things that are working while avoiding doing things that are more important, but that are difficult and perhaps boring to you.

A secret to success and getting things done is by doing the necessary things you would rather avoid. If the colors of your logo are just a few shades off perfect, but only to your critical eye, leave them alone. Fixing it wastes your time and won’t make you a dime.

You cannot afford to waste time on menial things at the expense of epic things.

Okay, you have clear career goals. Right?

Then dive into these seven questions and start working to make your career amazing.

  1. What is the reason for your marketing? You will find the answer by examining your goals for your art career
  2. Who is your ideal art buyer? Sell to people who know you. Get to know people. It works!
  3. Does your art fit into a definable niche? Not 100% necessary, but is 100% helpful.
  4. What are the benefits of buying your art? People buy you as much as they buy your art. Put yourself in your art, in your story, in the backstory – it’s powerful!
  5. What are your competitive advantages? Don’t even think prices.
  6. Have you established your personal brand? Who are you? Can I find out by researching your name and your art?
  7. What tactics, strategies and tools do you use to get your work to market? Plan your work, Work your plan. Learn what works and what doesn’t and stick to it.

There’s more to it than this, but starting here is the way to go.

There are many more questions to ask yourself as you refine your business plans. Getting clear on these will make answering and dealing with the rest easier.

You may struggle with answering these questions. That’s good! It’s typical. They aren’t meant to make you feel good or to be easy. They are for you to test yourself. To prove to yourself you know what you want to do.

That’s half the battle. When you are fully committed – ALL IN – it’s infectious and fun. People want part of something when they see your dedication and enthusiasm.

Discover how to make art marketing magic

Most fine artists and photographers are solopreneurs.

If that’s you, then you can’t put getting these answers on someone else. If you have employees or partners, you still can’t avoid addressing these questions.

Getting clear on answers to these questions is too important. They represent your future and your livelihood. If you want your career to go somewhere, you need to take charge of it. You have to know where you are going, why you want to go there, and how you are going to get there.

If you don’t lead the way with precise determined action, you are just leaving things to chance. As Lewis Carrolls’s Chesire Cat told Alice, “If you don’t know where you’re going, any road will take you there.

What you need to get there — to gain success.

  • You need talent.
  • You need ambition.
  • You need to be smart about getting the most from your resources.

I could go on for 3,000 words as I have in recent posts, but I won’t with this one. I could break down each question and give you many examples and suggestions to help you, but I can’t. I don’t have time. It’s your job, it’s your career.

Besides, working through these questions is too important for you to not take personal responsibility and act on the necessary thinking, choosing, and doing.

I want you to be proactive. I want you to stop everything else you are doing in your business and take the time to work on your business first. Let the busy work go. Get real. Get motivated. Grab the success you desire.

This is how you succeed.

You start at the beginning. Get clear on what you want and how you will get it. You can fill in the blanks along the way once you nail this down. Get going today. The best of what you have to offer is in front of you.

Believe in yourself and take action.

Hell, take action even if you don’t believe in yourself. Consistent small accomplishments build character, integrity, poise and confidence. That’s what the winners we all admire have. Go on now, get yourself some.

See you at the top!