How to Grab Success and Forget about Getting Found

How to Grab Success and Forget about Getting FoundStop letting prevalent myths of the starving artist and getting found mess you up.

It’s hard being a successful artist. It takes creativity, determination, vision and business skills. You have to endure more criticism than other business owners do. But, that’s part of being in the arts. Your work is on public display, and there are those who make it their business to judge the value of your work.

I don’t know any artists who are starving.

I do know some who feel like their careers are kind of on a starvation diet due to lack of sales. The biggest reason why art does not sell is that not enough qualified buyers see it.

If you don’t show it, you can’t sell it. It’s a numbers game.

Sometimes sales lag due to the quality of the work or materials, including framing is sub-par, or the pricing is off the mark. But, the biggest thing holding most artists back it they are not getting their work seen often enough.

Van Gogh did not cultivate the myth.

Many artists and consumers believe the myth of the starving artist is due to Van Gogh. He died impoverished and mentally unstable without ever having sold his art. Yet, in death he is a justified and revered icon.

Somehow, artists have fallen for the belief their work only matters if it is pure and created with no commercial intent. We can’t go back and ask Van Gogh, but I bet he would have enjoyed selling his work.

Blame the romantic starving artist myth on Henri Murger.

The starving artist myth came from Frenchman Henri Murger.  In his book, Bohemians of the Latin Quarter, he told glamorized tales of a group of struggling artists in 1851. They included a musician, poet, sculptor, painter and philosopher living in the Bohemian quarter of Paris. Murger made his stories about the problems of finding food and shelter while striving for artistic success seem whimsical and romantic.

starving artist myth is bunkUnfortunately, he did a good job because artists and others continue to buy into this romanticized myth of the starving artist. To me, it’s bunk. It’s the equivalent of thinking soap operas resemble real life.

You have a choice.

You did not get to decide the circumstances of where you were born, who your parents are and much more. You do have the choice to take control of your career and direct it to the success you desire.

No one is stopping you, except you.

One of the biggest problems I see is artists getting in their own way. They cling to weird notions of the starving artist syndrome. Or, they choose wishful thinking instead of decisive action. They dream of Getting Found while their successful counterparts follow this advice:

Amateurs look for inspiration; the rest of us just get up and go to work. ― Chuck Close

If you hold the belief or hope that getting found is how you will become successful, you are self-delusional. That’s not to say it’s impossible. Anything can happen, but your chances are slim and none.

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There are modern day myths about getting found.

Yes, there are modern day mythical stories of artists who got found and great fame seemingly without a struggle. Here is a quote from on the meteoric rise of Jean-Michel Basquiat’s career:

From a troubled but well-off Brooklyn family — his dad, a wealthy accountant, owned a building on Pacific Street where the family lived, and Jean-Michel was a Junior Member of the Brooklyn Museum at six — Basquiat rose to fame at the time of the art world’s brief and fraught infatuation with graffiti, the major cultural form of New York in the bankrupt ’70s.

Basquiat, however, was never really part of the Bronx-based graffiti scene, and his street works were aimed squarely at Soho, which is to say, at gaining the attention of the mainly white downtown creative set. It worked.

He went from making offbeat text-based street art as SAMO to selling out gallery shows for hundreds of thousands of dollars in just a two short years at the beginning of the ’80s. He would date Madonna, hang out with Warhol, and become a human symbol of ’80s money’s coked-up infatuation with art (literally in the case of the infamous “New Art, New Money: The Marketing of the American Artist” cover story for New York Times Magazine).

Examples like those of Basquiat are fun to learn about, but damaging to believe fame and fortune will be thrust upon artists. There is just not enough of that kind of luck to go around. The only luck you can reliably count on is the luck you make for yourself.

The harder I work, the luckier I get. – Samuel Goldwyn

The come back to reality from such quaint notions about getting found is neither you nor anyone you know can count on the sudden appearance of an unexpected benefactor. There is irony for those who suffer from the Getting Found benefactor syndrome. It is the most predictable outcome for them is an art career starving for sales and attention.

The Starving Artist Myth and the Getting Found Fantasy Are Interwoven and Persistent.

Stories like those of Basquiat’s career arc continue to feed the myths and mess up the thinking of many artists. Basquiat must have had hundreds of thousands of contemporaries who yearned for success like his. For them, it never happened.

If you think you can get found like Basquiat, go for it.

Before you embark, do yourself a favor and make a Plan B, and Plan C because Plan A odds are awful. The results are always in the numbers. You cannot control statistical improbabilities. I know you cannot control whether you will gain rock star status.

Working smart and hard works wonders!

A more realistic plan is one where you seize control of your career. Rather than dreaming, you make it very probable you can succeed when you execute around a believable, achievable plan. When you turn the idea of getting found into one of you will find your own success and find your own buyers, you gain tremendous power. It’s like taking an atrophied muscle and working and pumping it until it meets its potential.

How do you pump your career?

You start by accepting you are in charge of what happens in your career. You can’t leave this to anyone else, and never to chance. You then determine what it is you want from your career.

What do you want from your career?

Until you have a firm grasp on what you want from your career, you are going nowhere. You can use the best tools, and be a smart marketer who uses them skillfully. Yet, without a vision to guide you to what you want from your career, you’ll be going nowhere fast.
ladder of success

Before you climb the ladder of success, make sure you have leaned it against the right wall.

There are no bad choices. It’s personal and about what you want.

You can decide you want a career as a professional artist. You might want to earn enough from selling art and other things such as workshops, leading art tours, or writing books.

You can decide you are happy to earn a part-time income from your art sales just to cover your art supplies and incidental expenses of a serious art hobby.

You might choose to sell your art to earn income for retirement, traveling, or to supplement your full-time job income. It’s your choice, and it’s all good no matter what you choose.

Don’t make pursuing success pointless futility.

Knowing what you want so you can explain it to yourself and others is your crucial starting point. Pursuing success when you lack a clear vision of what success means to you is pointless futility. You need to start with clear goals — ones that are attainable on a stretch.

No matter how long it takes you. No matter how painful the process, you have to do the work to get this down. Until you can state with clarity what you want from your career it’s a waste to start marketing your art.

Once your goals are set and clear, you can begin to work on meeting them. Are your goals are to gain recognition and sell more of your art? Then you should start by finding buyers, galleries, and distribution channels. Read on.

A network of buyers, galleries and distribution channels is the bomb!

Your success will come from building, nourishing and replenishing your growing network of customers and distribution channels, including galleries.  You must make this an integral, necessary part of your daily routine. You can’t leave getting these things done to chance. For sure, you can’t wait until you feel like working on them.

Dr. J being a professionalHaving discipline in making your art and marketing it gives you the best odds of creating the success you desire. Let’s just put doing necessary things, even when you don’t feel like it, in the “Nothing Worth Having Comes Easy” category.

You can get 100 collectors, or more. They will bulletproof your career.

I believe developing 100 or more direct buying collectors is the best thing an artist can do to strengthen their career. One cannot overstate the power of a one-to-one personal relationship with someone who likes you and likes your art.

Blasting through your comfort zone to success.

For some artists, the idea of networking, whether in person or online, to meet collectors is a challenging one. The thought of it stresses them out. I have three words for those in this situation, “Get over it!” That’s not being harsh. It’s real. The reality is, as mentioned above, you have a choice.

You can choose to put yourself into situations out of your comfort zone. For your career to flourish, you must make concessions to feelings about doing uncomfortable things. I suggest having a soul-searching conversation with yourself.

Honesty and heartfelt note-to-self works wonders.

Acknowledge that part of you that wants to recede and avoid working on networking. Accept that feeling uncomfortable, even painfully so, is the main reason you don’t want to do networking. Then tell yourself, and emphasize to the reluctant and potent part of you, that you and your reluctant self are going to have to learn to live with it.

The dread is worse than the do.

What you’ll find once you put on your professional artist pants and get out there is that your anticipation of how awful taking such positive action to further your career was way in excess of actually doing it.

You can do almost anything if you want it enough, excluding physical limitations. No amount of trying will ever let me dunk a basketball. But, I can become an excellent shooter and dribbler if I work hard enough on it. You can learn to mingle online and offline with potential collectors. You will probably find it’s quite pleasant once you get started.

The payoff for the discomfort makes success that much sweeter.

You can become an excellent networker. One who learns to turn contact with potential buyers of your work into opportunities. It’s in your grasp. You can do this, and much more, if you want to meet your goals. You work too hard at making great art to let yourself down on getting it seen and collected.

The Internet is the great disrupter of our lifetime. It has changed everything. It has killed many businesses and changed others in ways so that you almost don’t recognize them. It has also opened the door for artists to have useful, affordable tools to communicate and sell to collectors with no middleman.

You are on the cutting edge of new habits and tools.

For the first time, artists have the tools to create awareness for their work never known to previous generations. Likewise, buyers habits have changed and as never before they are open to buying direct from artists. You can build an awesome online identity and promote your digital brand.

Important as a personal, digital brand is, it’s not enough to build the career you want. You have to go a step further. You have to find ways to get inside the same groups as your best prospects. It’s how you can affiliate with them before you sell them — brilliant if I say so myself. (Never be afraid to toot your own horn!)

Customer hunting gets the job done.

The Internet offers artists opportunities to find prospects and join groups in which they belong. I call it customer hunting. The advantage to this is you are never cold calling when trying to connect with potential buyers who you associate with in some other way.

It takes little imagination to realize how much more effective getting your art seen and sold is compared to showing up with hat in hand asking a stranger to buy your art.

The Internet offers the most powerful research tool on the planet — for free!

The Internet is a research tool to find potential collectors, galleries and distribution channels. You can use digital marketing tools to make contact with your prospects, to befriend them, or cause them to become aware of you. The more you know about someone, or a group of people, the easier it becomes to get to know them and develop meaningful relationships with them.

Systematize your marketing to get the most from it.

You only have so many hours, dollars and resources to spend on marketing. You need to use your resources and tools so you get best return on your investment in them.

Start by evaluating what works best for you. Determine what things you cannot get by without doing, such as website and email marketing. Create an organized approach to sending out marketing messages.

Unfocused marketing is a huge waste on every level.

Too many businesses, not just artists, waste their marketing because it has no focus. A little of this and a little of that without a master plan is a prescription for failure.

Focusing your attention and efforts only on the most crucial things is the key to your success. You need to coordinate your marketing efforts so they go out at the right time to the right people and with strong, related messages. This is how you get the greatest value from marketing your work.

Create systems to urge, remind, and entertain your prospects with correlated messages. Mixing your messages among a variety of methods improves response, results and efficiency.

Let’s recap.

To have success as an artist today, you need to do these six things:

  1. Make a consistent, recognizable body of work that people want to buy.
  2. Set clear goals.
  3. Work daily on building, nourishing and replenishing your network.
  4. Identify and network with your best prospects. Use the Internet to find your ideal buyers and network with them. You can do the same things offline and they work just as well. In fact, developing a local, warm market makes for the easiest sales you will ever make.
  5. Be smart about how you use your resources and systematize your methods of sending your marketing messages.
  6. Sharpen your selling and negotiating skills. These are skills that anyone can improve upon and use to make a dramatic difference in how much work gets sold.

None of this is easy, but it’s not impossible either. How much do you want success?

There is nothing mysterious about any of these six things. It may not be clear to you how to do them all, but it’s not that difficult to learn about them either. The information is out there. The harder part is getting your arms and head around them all at once, and then taking disciplined action.

You can do it. You can have the success you desire. Choose success.

If you have been deluding yourself with wishful thinking, it’s not fatal. You can stop and you can change. If your fear of change or doing things that will make you uncomfortable are holding you back, “Get over it”, because you can.

Stop thinking about how to get found. Start finding buyers, galleries and collectors whose interest will make your career successful. They are out there and you can find them. Moreover, you can enter into their worlds in a variety of ways so they get to know you as much as a person before they know you as an artist.

Are you struggling in a solo environment with no one to talk about your business? Then start looking for an accountability partner. Join  in a mastermind group, or find a coach who can help you stay on point and motivated. You don’t have to go it alone. Figure out what will work best for you and start doing it.

If you want my help, you have options right here.

Since 2005, I have written this blog with nearly 600 posts to help artists succeed. I have written five books on art marketing.

I believe what I have told you to do in this post is exactly what you need to do to succeed. For some of you, just seeing it presented in this way, it’s all you need. You will grab the horns and ride the bull to success.

Get the book. It’s a small investment that will pay major dividends.

Others of you may need more information, inspiration or help. I have that for you in a couple of options. Much of what I’ve told you is in my Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career. You can buy it from me in paperback, or get it from  Amazon on Kindle or paperback.

The Kindle version is only $9.99, or free if you borrow it as a Prime customer. In my humble opinion, for $10 you get the best career advice you can find for any price. It’s a bargain at full price in paperback because you only need one useful idea to make it pay back 100 times or more in your lifetime.

My other option is the Art Marketing Mastery Workshop.

The highlights of the course are you get almost 9 hours of recorded instruction, which will soon double in the coming weeks. You get membership in a private Facebook group where you can ask questions, offer help and get help from me and other members.

If you sign up now, you will save $100 off the price of the course when it goes up May 1. Plus, you will get a free one-on-one 30-minute private consultation with me. It won’t be part of the plan when the price increases May 1.

CLICK HERE to watch this video and learn more:

Art Marketing Mastery Workshop


Why Do You Make Art?

Why do you make art?I know. Asking why do you make art is a kind of a loaded question.

You may not have an answer as pithy English mountaineer, George Mallory for when he was asked, “Why do you want to climb Mount Everest?” His reply was, “Because it’s there”. Willie Sutton, the infamous, prolific bank robber gave this answer to why he robbed banks, “Because that’s where the money is.”

Replying to “Why do you make art?” is hard to do in a few words.

I believe for most artists, the answer is complex, and no single answer will apply across the board.

I think you make art because it is part of who you are. It’s almost like art chose you as much as you chose it. You might have a burning desire to scratch a creative itch, or can’t resist because you have the gift of being able to observe the world along with an ability to express what you see, visually.

Making a living from making art is a pretty cool thing. So is making art people want to buy.

Some of you make art because you’ve gotten pretty darn good at it. You’ve also found it’s a great way to make a living as opposed to climbing the corporate ladder, or punching a time clock. You might do it because it’s fun, or just because you love the thrill of seeing the result of your creative output. I get that last one.

For years, I was a super serious fine woodworking hobbyist.

I had the tools, knowledge, skills and creativity to make a fine woodworking career. Two things dissuaded me from doing it. The first was I was not willing to take the pay cut to turn my hobby into a business. The second was a growing sensitivity to wood dust. The idea of wearing a mask at all times in the shop is a bummer.

I mentioned the S.W.A.G. Factor (Scientific Wild Ass Guess) in last week’s post. I’ll use it hear to guess most of this blog’s readers make art because they want to make money from it —at least in part. You have a profit motive. That’s a good thing!

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Whether you work full-time or part-time, or as a serious hobbyist, you need to make work that sells.

If the reason why you make art is not profit driven to some degree, then you have a pleasant hobby. You know what? If that’s what you like and want, it’s okay. It’s more than okay — it’s great. You have a pastime you love.

I love to strum the guitar and sing, but I know no one would pay me to entertain them. It’s something I got okay at doing up to a point; then I could not get  better. When my progress hit an insurmountable wall, the pleasure from playing diminished.

It sucks to suck at things you would like to do well.

I just did not have the skills to cut it as a professional musician, or even a competent part-timer. That never stopped me from pursuing playing for many years. It was a letdown to come to the realization that I could not get to the level of playing that I imagined when I started, but that’s life. As Rolling Stones lyric says, “You can’t always get what you want.”

I can say the same thing about playing golf. What’s wrong with a game where you walk a few miles on grass, commune with nature, and swing a club at a little ball to move it along your path?

Nothing, unless you want to keep score and progress in the game. Then it gets serious, and the fun leaves fast when you are shooting double over par every round. Instead of being enjoyable, it becomes an exercise in futility. I’m sure the similarities between why I put down playing guitar and gave up golf exist. I had reached my zenith, could not get where I wanted to go with either, and moved on to something else.

ENFPs are fiercely independent, and much more than stability and security, they crave creativity and freedom.

Being an ENFP personality type just added fuel to get me to the next quest. As mentioned before, I got dedicated and quite good at fine woodworking, but in time gave that up, too. It was a fun ride while it lasted, and I have some treasures around that remind me of it. Like art, some of the things I’ve made will still be here long after my living years.

Your art will outlive you. It is a gift to the future.

Sam Maloof rocking chairOne of the coolest things about making art or fine crafts is it will outlive you. Besides Norm Abram and the New Yankee Workshop, what motivated my interest in woodworking was seeing an exquisite rocking chair made by Sam Maloof. That piece is now part of the Smithsonian Collection.

It was the first time I became aware on a higher level of the longevity or art. It’s as obvious as the nose on a face, but until one grasps what it means to make something that might live on for centuries, it’s not clear. At least it was not for me.

Seeing that piece of furniture gave me a new perspective.

I cannot explain what it was about the chair. I’d seen thousands of pieces of art and fine art crafts in my life. Nevertheless, something about it hit home with me. I could not resist the urge to take on woodworking and see how far I could take it.

For the first time in my life, I understood what Hippocrates meant when he wrote, “Ars longa, vita brevis.” The aphorism is part of a poem he wrote in of a medical text some 2,500 year ago, which is incredible in itself. Translated, it reads like this:

“Life is short,
[the] art long,
opportunity fleeting,
experiment dangerous,
judgment difficult.”

I had awareness of the saying for years before its true meaning hit home.

What’s interesting is I’d seen the phrase many times. I saw it every time I went to the magnificent the St. Louis Art Museum. It is prominent on the building. That museum is a place I often visited in my childhood with my mother and siblings. It is one of the great museums in the country, and still free to the public. What a treat.

Yet, to finally understand what something means on its deepest level, to have the veil lifted and add to my life in a meaningful way. That was unique. It is what art can do. Knowing that sort of thing is possible has to answer why many artists make art.

Books are art, too. The lessons in them are enlightening.

Art of all sorts can do that for you. Whether fine crafts, visual art or even non-fiction. Gary Wills superb book, Lincoln at Gettysburg: The Words that Remade America is one I recommend for anyone. He won both the Pulitzer Prize and the National Book Critics Circle Award for this book. It had a profound effect on me, the way that great art should. Like many kids in grade school, I had memorized the Gettysburg Address, but was clueless to its meaning or the real history surrounding it.

Rote memory and true understanding are not the same.

The thing is, I never understood what it meant — at all. Despite all the history classes I took, none ever helped me realize how monumental and eloquent Lincoln’s words were. Our  country then was not yet 90 years old. It was deeply divided.

The horrific battle of Gettysburg fought over the divide. Lincoln offered up an oratory – spoken and written words – equal to any art for any age. I finally got the importance of the outcome of the Civil War. It was about freedom for slaves, but it was just as much about whether the nation would endure.

That Lincoln was able to stir emotions and sum up the meaning of the battle and the Civil War in just 175 words makes is remarkable beyond belief. Read the book whether you are a history buff or not. Have your kids read it, too. You will come to understand something about our country that you did not know.

Your art will be remembered!

Maybe your art will not make the Smithsonian, or remembered hundreds or thousands of years from now. That won’t stop it from giving pleasure and meaning to its owners for decades to come. To me, that’s a pretty laudable way to think about why you make art.

It really helps when you make art to know how to market your art.

I’m a realist. I know that if you want to make art on a steady basis, you have to find buyers for it or rent a storage bin. The latter besides being expensive and unwieldy is just not practical. So, what I believe you need to do to make this work out is to make art that you know has a good chance of going home with a buyer.

That’s where I come in. Having an ENFP personality, it took me a long time into adulthood to figure out something I love to do. And, that was also something where I could help others and get paid for what I do. If I just wanted money, I could be doing day trading, flipping houses, or being a stockbroker or a financial planner.

As we noted above, life’s short. So do something that gives you pleasure.

I found out I was pretty good at writing, that I knew quite a lot about marketing in general, and art marketing in specific. I’ve also learned I’m like my mother with a  teacher personality. Thirty years of commission sales will teach you about marketing. The result is I’m doing something I love now and finding ways to give back, too.

This blog is about art marketing.

I am about art marketing. I have devoted a good part of almost 30 years helping artists get their work to market. At the heart of art marketing, or any marketing for that matter, is one thing. That is to stir interest and attention to such a degree that it creates desire resulting in a sale.

Marketing is about raising awareness for your art. When done right, you use techniques to find your best prospects and then focus your communication to them. As always, we make the assumption your art sells well when seen by enough qualified buyers.

This is something you need to know and be sure of. If your art is not selling when your marketing is doing its job, then your problem isn’t marketing, it is in making work that has commercial appeal. If you are stuck in a rut because the art you are making is not selling, you have to determine how to change what you are doing so selling your work becomes easier, or even possible.

Having balance and a healthy perspective makes you happier and sells more art.

I know to some artists, the mere thought of commercial appeal when speaking about their art is a big turnoff. Unfortunately, I can’t do anything about that. You’re free to make whatever you want. But, you also have to accept that what you’re making needs to find a place in the market if your intent is to profit from making it.

You have to be okay with making money from your art, or your career is going nowhere fast.

The idea of an artist selling out is bunk!

Somehow, visual artists got stuck with the idiotic notion that they could sell out. Really? What the heck does that mean? If you make art that is too commercial that your artistic soul will burn in art hell? Does it mean you passed on the chance to punch your ticket for a show at MOMA?

Don’t take critics, curators and other gatekeepers too seriously.

Yes, there are critics and curators who look down their noses at artists who make work with the notion it will sell well. The reality is none of them are offering to pay your bills or send your kids to college, right?

Do yourself a favor and quit kowtowing to a bunch of people you most likely don’t know, and who don’t have your best interest at heart. You probably would not want these high brows as friends either.

Make your best art and be proud of it!

Here’s the thing. If you are making art that you are proud of making – something that comes out of your creative ability, then good on you. Are you a sell out if you choose a color palette that matches modern decor? What about creating around a subject matter that matches current trends, such as you make poker art because poker is  the rage? Are you really gonna worry that MOMA won’t call? Was someone from there gonna call anyway?

You can never make all the people happy all the time.

If you do try to make everyone happy, you are not doing much. So choose to make yourself happy with whatever that means to you. You want to be a satisfied Sunday painter, go for it. You want to crack six figures selling your art, go for it. The only thing stopping you is you.

Agreed, you may have life conditions that constrain your ambition. That is unfortunate but real. Like we all do, you learn to accept those things you can’t change and work hard on the ones you can.

The best thing is to set achievable goals for yourself. Base your goals on your realistic evaluation of your resources and situation. Then do your best to stretch beyond those goals – or, you can always take up woodworking.

This blog is about helping you.

It’s about giving you ideas, information and inspiration to help you succeed in the business of art. I’ve written five books on art marketing. They all have the same mission. Help artists figure out new, practical and best ways to sell more art.

Since 2005, I’ve published around 750,000 words on this blog. My 300-page How to Profit from the Art Print Market book is 90,000 words. That means I’ve written what equals about nine more 300-page books for this blog. That’s not counting the hundreds of thousands of words in the four other books I’ve written.

If I did not get satisfaction from making such an effort, I’d be crazy. I assure you, I’m not. I am passionate about helping artists succeed, and I like the idea I can make an income from providing free and paid services to artists and photographers.

There are 8 steps to Art Marketing Mastery.

ART Marketing Mastery WorkshopRecently, I launched the Art Marketing Mastery Workshop. It is an online training course. One where I distilled my best ideas for how artists can take control and create lasting success under their power.

It’s a work in progress for you, and for me. I will keep adding new content as long as you keep finding clever ways to use the ideas I give you.

It’s a course to last your entire career with lifetime access to it.

I took all the best ideas from my blog posts, books and other webinars and put it all in the workshop materials. I believe if you follow what I teach you that you can create a successful marketing system that will last as long as you want to make and sell art.

The workshop is being revised and improved with more new content added.

It began with five 90-minute recorded webinars, totalling about nine hours of recorded information. Now, I’ve decided there is a better way for you to learn. So, I’m revamping the nine hours of recordings and re-recording the videos making them into smaller, more digestible modules.

You will have learning modules with 4 or 5 sections, each running from 10-20 minutes each. I’m also adding more content as I go along. I see this continual addition as an unending project.

I am committed to your success.

Whatever it takes to give you as much detail as I can that will help you learn how to market your work. For example, you will receive training and technical information on popular programs like Blogger, WordPress, and Typepad. I will show you how to write a blog post, where to get ideas for blogging, how to grow your blog subscriber list, and much more. I couldn’t get that granular about a single topic like blogging in a 90-minute webinar. I will do the same for email marketing, websites, social media and much more.

Since this is going to be labor intensive to recreate, and will take many, many hours to produce, which will result in you getting much more information, the price is going up on May 1.

A new, easier-to-use, more functional platform is coming soon.

The whole program is moving to a new platform. You will have a single login. Everything you need will be available in one place. All the original webinars and material will still be available, but the new, smaller modules will also be there, too. The smaller modules will make creating supporting documents easier to provide you.

Want to listen to a free 99-minute webinar on the 8-Steps to Art Marketing Mastery? CLICK HERE to register to watch the recorded webinar.

Ready to Get Started? Act Now & Save $100!

If you are ready and want to start working with me to help you grow your art career now, then let’s sign you up. CLICK HERE to register. I’m eager to help you make 2015 the year your career took off.

With all the improvements, new added content and more on the way, the program is going up in price by $100. By taking action now, you will save the $100 and be grandfathered into the program with lifetime access. No price increases, no monthly membership fees, nothing, nada, zip, zero, except your initial payment.

Commit to your career! Join my 8-Steps to Art Marketing Mastery program today.

What 3 Little Known Secrets Do Successful Artists Use?


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55 Easy Ways How to Grow Your Art Career

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There are many ways to grow your art career. Here are some useful tips for making yours bloom all year long. If you have other quick tips and links for how to grow your art career, please add them in the comments. Do you fellow artist friends and me … [Continue reading]

What Is the Magic in Selling More Lifetime Art?


Selling more art is a learned skill, not a magic trick. You are not alone if you’ve felt at times like some artists have discovered magical ways for selling more art. Just like magic, when you look behind what’s going on with the trick, or how art … [Continue reading]

How to Improve Your Writing and Your Career

better writing better career7

Writing Is a Learned Skill — Making Improvements Is Easier Than You Imagine. Artists who communicate well with words generally do better in their careers. Successful visual arts understand that communicating in writing is necessary. How well you … [Continue reading]

Personal Branding: It’s One of Your Most Valuable Assets


Use Personal Branding to promote you, your art, and your business.As a solo entrepreneur, which describes nearly all artists today, you, your art and your business are intertwined, inseparable factors. Art buyers, galleries and those who would help … [Continue reading]

How to Sell More Art at Shows | Part Two

The Zen of Selling Art e-book

Top tips for selling more art at shows. Part One covered these topics:Booth Appearance. Inventory Management. Cohesiveness and Clarity. White Space. Your Appearance. Your Attitude.Don’t Give Yourself a Pay Cut for Your Show … [Continue reading]

Create New Opportunities to Sell More Art


Are you open to opportunities to sell more art?If you want to create the success you desire and your art deserves, you have to be on the lookout for new opportunities to sell more art. It comes with the territory.Are You Struggling with Finding … [Continue reading]

Discover How Framed Art Will Make You More Money

Picture Perfect Frames - black gallery float frame

Framed art enhances most art.You will sell more art to direct buying collectors with framed art.If you are selling direct to collectors, you should offer framed art for many reasons.  (See my book Guerrilla Marketing for Artists: How 100 … [Continue reading]