- by Barney Davey
As with so many things techie these days, there are early adopters and others who are lagging trends and developments. Blogging has been around for a while. Its importance is increasing for business purposes. For artists, Blogging is a remarkable tool that can be used very effectively in marketing art helping an artist to brand their name.
If you don’t know what a blog is, then I suggest searching the word in Google. You’ll find a wealth of information there. For those of you who want to get started with an artist blog, you could do far worse than Margret Short. She is an artist and the topic in one of a series of blog posts by Alyson Stanfield on her Art Biz Blog. You should also check Alyson’s www.artbizcoach.com site. It’s loaded with great information.
Another blogger to read is John Chester. He is the CEO and Janitor (At least that is what it says on his tradeshow badge) of Wild Apple Graphics. John and wife, Laurie founded the business and continue to operate it as one of the the leading and most innovative fine art poster publishing companies. You can find John’s blog by digging around on www.wildapple.com or just go straight to Johnny Blogger here.
John gives a straight forward, humorous erudite view of what is happening in the fine art poster publsihing world. Believe me, it’s more different and difficult now than anytime since he launched the company in the late 1980s.