- by Barney Davey
One thing is for certain, getting good solid advice from art industry veterans such as the fine folks featured here can only help your cause.
It goes without saying, there is a great amount of very good information for visual artists to be found on the Internet. That so many put forth the effort to share what they know is remarkable. These folks, all of whom have full lives, are to be commended for their efforts.
We'll start with post from Myron Arndt. He has been a publisher in the art print market for many years. Long enough to have observed the many twists and turns this market segment has taken. I'm sure he's like me and would not have predicted a few years back how much the open edition print market has changed. Undaunted, he provides some straightforward advice in his Art Business Thoughts blog post titled: 10 Simple Things Artists Should Know About Reproductions. As the title implies, the information is simple, but knowing and paying attention to it can make a big difference when you are gearing up for the print market.
The art market is full of terms that have multiple meanings. For instance, ask 10 people what is a print and you get my drift. This next link, Getting Your Artwork Published, is from gifted pen of Lori Woodward Simons. Now, when I hear getting art published, I go straight to thinking about someone like Myron Arndt at his Island Art Publishers taking on an artist's work.
Not so fast, Lori's article is all about getting your work published in a print magazine. The same term takes a different meaning under her tutelage. Her article, published on Clint Watson's splendid Fine Art Views blog, where she is a regular contributor, gives great insight borne from years of her personal experience and observation.
I've long been a proponent of getting publicity wherever possible. Lori's advice on how to go about it should be must reading for any artist seeking to get wider exposure via traditional media. Good publicity is worth its weight in gold. You just can't buy the credibility that comes with the strong implied third-party endorsement of a well placed media piece.
Now that you have some ideas for making prints and how to go about getting recognition for your work, you need some ideas on how to get it to market. Who better to give you a unique twist, one you probably haven't given much thought, than Alyson Stanfield, in her Art Marketing Action newsletter? Recently, she published a piece titled, Get People to Sell Your Art for You. The article has great ideas and links to dig further into affiliate marketing.
True to form, after hearing from her readers, she followed up with more thoughts in her Art Biz Blog to offer more clarity on the subject. You can read Is Affiliate Marketing for You? there. It asks and answers the questions about whether such marketing techniques are useful for everyone. The answer, is of course, no. As with any serious undertaking, you have to judge your fitness and desire to take on projects no matter how promising they seem. One thing is for certain, getting good solid advice from art industry veterans such as the fine folks featured here can only help your cause.