- by Barney Davey
I’ve said many times, dollar for dollar and for time spent, there is not much if anything that will give your art business a boost better than well done and well placed publicity.
I trust you have had a chance to read Part One and Part Two of this series on press releases for artists. I’ll go further and assume some of you are sufficiently motivated by them to get started using press releases in your art marketing efforts. I’ve said many times dollar-for-dollar and for time spent, nothing will give your art business a bigger boost than well placed publicity.
There are many things I’m pretty good at, including writing my own press releases. Here are a couple that have I’ve published on PRWEB.com:
Five Decades of Passionate Vision Exhibit Extended – this one I dusted up for my good friend Joella Jean Mahoney. It’s not something I would normally do. but given her accomplishments and this honor, I had to lend a hand. It came out pretty good for an amateur.
Speaking of being an amateur; I have no intention of trying to tell you how to write a press release when there are so many very talented professionals who can run rings around any efforts I might put forth in that arena. Here are some helpful links to useful information I’ve collected:
PRWEB.com – the anatomy of a press release
The Publicity Hound – free articles from PR expert Joan Stewart
Okay, now that you are convinced regular use of publicity should be integrated into marketing program, you are wondering how you get a press worthy release written. That is you are a lover not a fighter. Just kidding, you are an artist not a promotional writer. I can heartily recommend a great editing service for you to use. It is www.Gramlee.com. You buy words on the site. It’s $9.95 for 500 words. That is about the average size for a typical press release. Its professional editors will polish your copy and turn it around in 24 hours or less. You get to bank any unused words for future editing needs.