- by Barney Davey
Whether you take the challenge and submit a design, or just buy a pair, you are in for some fun, maybe some glory, and unquestionably taking a step forward to do some good.
Today we will put a new twist on the art business and talk about artists’ soles. More specifically, we are going to talk about TOMS Shoes. Check out the snazzy pair pictured here. They are from a limited edition shoe line hand painted by artist Tyler Ramsey.
Last fall, CBS News joined TOMS Chief Shoe Giver Blake Mycoskie in Southern Ethiopia, a region where TOMS gives shoes to children at risk for a debilitating disease called Podoconiosis. The story recently reran on the CBS Sunday Morning News, which is the best major news shoe in covering and supporting the arts.
Watching the story, I am reminded once again of Stephen Covey’s maxim, “There is no limit to the amount of good one turned on person can do.” Here, the idea is simple. For every pair of shoes TOMS sells, it gives a pair away to someone who really needs shoes. Many have never had shoes in their lives with lifesaving results when they get them. That the shoes are fun and stylish and do good beyond an owner’s profit should make it easy to get online an order a pair.
The model in this blog is sold out in several sizes, but there are other “artist” styles to choose from. The regular lineup offer some good looking comfy rides on their own. But wait, there’s more:
How do you express your individuality? Your design could end up as part of a real TOMS limited edition shoe and sold on TOMS.com
TOMS and TeenVogue will select 10 finalists, and then it’s up to you to pick the winner.
The contest will run from February 15, 2010 – April 30, 2010.Voting will be open to participants April 16 – April 29, 2010 and the winner will be announced on April 30, 2010.
The winning prize:
- Shoe design sold on TOMS.com
- Tour of TOMS HQ
- Two coach airfare tickets, two nights hotel stay
So, whether you take the challenge and submit a design, or just buy a pair, you are in for some fun, maybe some glory, and unquestionably taking a step forward to do some good.