The 2011 color forecast aptly reflects consumer sentiment. Since wall color is important factor for many homeowner buying decisions, including artwork, having a palette that fits their color schemes is sure to benefit visual artists marketing to them.
The 2011 color trends aptly reflect consumer sentiment. Since wall color is important factor for many homeowner buying decisions, including artwork, having a palette that fits their color schemes is sure to benefit visual artists marketing to them.
Keep in mind, despite our tough economy, there are good opportunities for visual artists. Besides paint to freshen the look of a room, nothing works better or is more versatile than new artwork.
Here is an up-to-date report from the Paint Quality Institute on how the affordable modeling trend is behind paint color forecasting for 2011.
“There’s no escaping the state of the economy, even for homeowners who want to beautify their homes,” says Zimmer. “Rather than diving into large-scale renovation projects, in the coming year, consumers will search for inexpensive ways to freshen and update their homes. Many will conclude that painting is the perfect solution.”
By incorporating a few new paint colors, either as accent walls or throughout a room, consumers will be able to enhance their living spaces economically with paint, she says.
Zimmer shares three likely color directions for 2011:
Back to Basics
According to Zimmer, “Neutrals provide versatility and allow homeowners to quickly change the look of a room just by adding a few new accessories, without spending time and money to remodel or repaint again. This is the ultimate in practical remodeling, and the time is ripe for it.”
Warm whites, tawny tans, “barely-there” coral, and green are some of the colors that will find their way into countless kitchens, bedrooms, and baths, she predicts.
“Well Worn” Hues
Like a pair of favorite jeans, blue will grow in popularity as not just a wall color but also as a ceiling choice. “Well Worn Hues” are represented by blues across the spectrum, from denim dark to blue-grey.
“Since most blues tend to be calming colors, this hue helps to create a perfect retreat from many of life’s stresses,” says Zimmer. “As a secondary or complementary hue, yellow or yellow-green adds a bit of ‘spunk’ when used in family spaces,” she says.
Well Worn Hues is useful for any room in the house.
Shimmer and Shine
For thrifty consumers looking for a bit of sparkle, higher paint sheens and metallic finishes are on the radar for 2011. Don’t be surprised to see spaces such as hallways and living areas painted in a very glossy hue, from top to bottom. Zimmer adds, “More gloss means more reflectivity which means more light. Gloss can subtly create a brighter, more upbeat mood in a home, but at the same time, it adds style and pizzazz.”
Dining rooms and master bed and bath spaces are the perfect areas for this sophisticated choice.
Coupled with the “high shine” trend, gold will return as both an in-demand paint hue and as a key metallic choice.
Zimmer concludes, “Paint color is a homeowner’s best decorating tool. You can change the appearance, the perception of size and even the perception of temperature, through the simple use of paint color.”
For more tips on saving time and money when doing interior painting, Zimmer suggests that you invest a few minutes checking out the Paint Quality Institute website at www.paintquality.com.
There is still time to sign up for the FREE TALKwith me and Ariane Goodwin, the founder of smARTist! Come hear her discuss with me about The Gap, Your Art, Making a Living, and Building that Bridge To Carry You Across to Sales!
It’s happening on:
December 2, 2010
8:30-9:30 pm ET (5:30-6:30 PT)
Just sign up here and I’ll send you the call-in information in a jiffy!
If you are looking for a great gift for a visual artist friend, or for yourself, there is still time order the 2nd Edition of How to Profit from the Art Print Market. It has been completely rewritten and expanded with lots of great new ideas, information and inspiration to keep you motivated making print sales in 2011. Order now to save $15 and make sure your copy arrives in time for the holidays.