- by Barney Davey
Who Doesn’t Want to Make a Living Doing What They Love?
Making art is a wonderful, magical, creative pursuit. The more you do it, the better you get at it, the more you want to make.
Get Paid for Making Art – What a Concept!
Besides the pure joy in making art, there is the added pleasure of sharing it with others. The icing on the cake comes when as an artist you can earn a living making art you love to make.
There are thousands of books, classes, tutorials, videos and workshops all aimed at helping artists make better art. Surprisingly, there are precious few ways to learn how to get your work seen and sold. This workshop is one of them.
What a Long, Strange Trip It’s Been.
My name is Barney Davey. I began helping artists to develop the business side of their careers with marketing and advertising strategies in 1988. This was at a time when the fax machine was innovative technology. The upending disruptive advances in distribution, communication and consumer buying habits since then bring to mind a Grateful Dead lyric, “What a long, strange trip, it’s been.” While the challenges of today compared to 1988 are strange and financial times uncertain, new opportunities exist for artists willing and able to seize them.
The Challenge of the Entrepreneur-Artist
As an artist, you are, among many other things, an entrepreneur. As such, the tasks to manage and market your small business are on you. To be successful as an entrepreneur of any sort is a daunting task. Because artists make work that falls into the discretionary income category, operating a profitable art business is a doubly difficult task.
The previously mentioned disruptive changes we all face and embrace today makes selling art complex. The facts are it was not easy to sell art in 1988 when I got in the game. It just is a different kind of difficult now. If anything, as an artist-entrepreneur nowadays, you have more affordable, available tools at your disposal than ever. Moreover, today’s consumers are willing to buy direct from you. Your job as an entrepreneur is to determine how to make the best use of the wide range of tools at your fingertips.
Let Me Help You Help Yourself
It should be no surprise to know you are on your own in getting your work sold. Don’t feel alone. The truth is none of us can expect others to carry our water these days. You can choose to run with this reality, or shrink from it. If you are the running sort, I can help you.
In 2012, it is both complicated and intimidating to sort out how to market your work. Do you find yourself asking questions like these?
- Should I focus on social media?
- Is traditional advertising dead?
- Are a blog and a website both necessary, and what is the difference?
- Is pursuing gallery representation a good idea?
- Can I promote on Facebook, Twitter, LinkedIn, Google+, YouTube and more all at once?
- What is the most effective way to market my art today and in the future?
A Workshop Designed to Make a Difference
In this four-hour intensive webinar, you will learn the answer to the above questions and many more. The mission for the online workshop is for you to come away with a clear understanding of how get the results you desire from your marketing efforts.
Here are seven things you will learn:
- How to recognize opportunities in today’s changing art marketplace.
- How to combine old school and modern marketing techniques.
- How to setup and get more from your website, blog and social media.
- Why visual artists need direct distribution, and how to get started.
- How to target the best alternative marketing for your needs.
- How to use press releases, publicity and promotion effectively.
- Practical solutions for coordinating your marketing efforts to achieve maximum results… and much more.
Mastering the Plan
You did not learn to excel at making art in a day. It is a cumulative learning process, and so it is with art marketing. The good news is it won’t take years of training to become proficient at art marketing. You just need to identify the tools best suited for your situation, create a believable, achievable plan to use those tools, and execute on schedule around your plan.
Just as you would expect to eat a fancy five-course meal one bite at a time, you integrate your art marketing plans into your daily life one-step at a time. By breaking the process into manageable phases, you gain confidence in your ability to institute and complete the steps needed to accomplish the goals your set for yourself.