Who Doesn’t Want to Make a Living Doing What They Love?
Making art is a wonderful, magical, creative pursuit. The more you do it, the better you get at it, the more you want to make.
Get Paid for Making Art – What a Concept!
Besides the pure joy in making art, there is the added pleasure of sharing it with others. The icing on the cake comes when as an artist you can earn a living making art you love to make.
There are thousands of books, classes, tutorials, videos and workshops all aimed at helping artists make better art. Surprisingly, there are precious few ways to learn how to get your work seen and sold. This workshop is one of them.
What a Long, Strange Trip It’s Been.
My name is Barney Davey. I began helping artists to develop the business side of their careers with marketing and advertising strategies in 1988. This was at a time when the fax machine was innovative technology. The upending disruptive advances in distribution, communication and consumer buying habits since then bring to mind a Grateful Dead lyric, “What a long, strange trip, it’s been.” While the challenges of today compared to 1988 are strange and financial times uncertain, new opportunities exist for artists willing and able to seize them.
The Challenge of the Entrepreneur-Artist
As an artist, you are, among many other things, an entrepreneur. As such, the tasks to manage and market your small business are on you. To be successful as an entrepreneur of any sort is a daunting task. Because artists make work that falls into the discretionary income category, operating a profitable art business is a doubly difficult task.
The previously mentioned disruptive changes we all face and embrace today makes selling art complex. The facts are it was not easy to sell art in 1988 when I got in the game. It just is a different kind of difficult now. If anything, as an artist-entrepreneur nowadays, you have more affordable, available tools at your disposal than ever. Moreover, today’s consumers are willing to buy direct from you. Your job as an entrepreneur is to determine how to make the best use of the wide range of tools at your fingertips.
Let Me Help You Help Yourself
It should be no surprise to know you are on your own in getting your work sold. Don’t feel alone. The truth is none of us can expect others to carry our water these days. You can choose to run with this reality, or shrink from it. If you are the running sort, I can help you.
In 2012, it is both complicated and intimidating to sort out how to market your work. Do you find yourself asking questions like these?
- Should I focus on social media?
- Is traditional advertising dead?
- Are a blog and a website both necessary, and what is the difference?
- Is pursuing gallery representation a good idea?
- Can I promote on Facebook, Twitter, LinkedIn, Google+, YouTube and more all at once?
- What is the most effective way to market my art today and in the future?
A Workshop Designed to Make a Difference
In this four-hour intensive webinar, you will learn the answer to the above questions and many more. The mission for the online workshop is for you to come away with a clear understanding of how get the results you desire from your marketing efforts.
Here are seven things you will learn:
- How to recognize opportunities in today’s changing art marketplace.
- How to combine old school and modern marketing techniques.
- How to setup and get more from your website, blog and social media.
- Why visual artists need direct distribution, and how to get started.
- How to target the best alternative marketing for your needs.
- How to use press releases, publicity and promotion effectively.
- Practical solutions for coordinating your marketing efforts to achieve maximum results… and much more.
Mastering the Plan
You did not learn to excel at making art in a day. It is a cumulative learning process, and so it is with art marketing. The good news is it won’t take years of training to become proficient at art marketing. You just need to identify the tools best suited for your situation, create a believable, achievable plan to use those tools, and execute on schedule around your plan.
Just as you would expect to eat a fancy five-course meal one bite at a time, you integrate your art marketing plans into your daily life one-step at a time. By breaking the process into manageable phases, you gain confidence in your ability to institute and complete the steps needed to accomplish the goals your set for yourself.
Making a Living from Making Your Art
The point of marketing is to make your art visible to the people most likely to buy it. Your goal is to strive to reach and influence as many potential buyers of your art as possible. You want to inform them about you art and encourage them to buy it. As you achieve success with your goals, your sales and ability to build and sustain a full-time living as an artist will improve.
Register Today – Space Is Limited
This webinar is sponsored by Jason Horejs, owner of Xanadu Gallery. Register on Xanadu’s site.
|What’s the start time in your timezone?
Timing can be a bit confusing- use this table as your guide for the start time in your timezone. There will be one, four-hour broadcast and it will begin at:
|Start Time –|
|8 p.m. Eastern|
|7 p.m. Central|
|6 p.m. Mountain|
|5 p.m. Arizona|
|5 p.m. Pacific|
Get Ready to Start Making Smart Moves with Your Art Marketing Plans
If you are ready to learn how to implement plans to help you make the most from your marketing, then sign up now and get this webinar on your calendar. There are no current plans to run the webinar on future dates. You will need to participate in the live webinar as it will not be available as a future download.
- Art Career Goals
- Exercises for setting goals
- Why they are indispensable and how to use them
- Assessing Your Resources
- Identifying your strengths and weaknesses
- Leveraging new, available resources
- Making Work that Sells
- Picking a style that works for you
- Posterity versus prosperity
- Marketing You
- Visibility – Credibility – Profitability
- Personal branding – developing an encompassing identity
- Grassroots Marketing
- Basic foundation – building a local/regional following
- Developing circles of influence
- Networking and Referrals
- Formal networking – knowing what to say in any situation
- Asking for referrals with poise and confidence
- Evaluating and Harnessing Marketing Tools
- Traditional tools, e.g., advertising, press releases and publicity
- Digital tools, including websites, blogs, email marketing and social media
- Strategic Synergistic Marketing
- Developing a rolling 24-month marketing plan
- Planning events to focus and synergize all your marketing plans.
About Barney Davey
For two decades, Davey worked as an account executive for art business magazines and tradeshows where he advised visual artists on marketing, advertising and tradeshow strategies. He uses his experience studying how top selling artists managed their businesses to help other artists.
Davey publishes the highly regarded Art Print Issues business blog for artists. He is the author of How to Profit from the Art Print Market, and is near finishing his new book, Art Marketing: How to Make a Living from Making Your Art!