- by Barney Davey
Rewarding art careers happen.
When it comes to art careers, there are more ways to put your passion and creative talent to work creating work than you imagine, including becoming a corporate art consultant.
In conversations about art careers, painters and sculptors naturally are the jobs most think of first. However, they are far from the last or least way to enjoy a full-time art career.
Art Careers Are Not Limited to Artists.
The visual arts field takes armies of people with varying talents and interests to make it on the grand scale upon which it operates. Art careers abound as teachers, marketers, gallery owners, picture framers, curators, print publishers, critics, journalists, fine art printmakers, giclee printers and a myriad of other talents and skills. I think one of the unique art careers often overlooked is that of corporate art consultant. In this unique profession, practitioners either seek or are sought to take on the role of choosing what art is chosen and placed in commercial buildings.
Art Is All Around Us When You Start Noticing.
As a visual artist, you probably recognize and are more sensitive to art in public places than the average consumer may. Even with your heightened senses, you probably don’t think about the massive amounts of art that is used to enhance commercial buildings.
Understanding How Corporate Art Gets Placed Is An Art Career Opportunity.
The types of buildings and businesses span a wide swath of our everyday lives. If you go to work in an office building, it likely has art placed on the interior public and private places. Many such buildings also display art in exterior spaces. The rest of us who do not commute to some office building still encounter art as we move through our normal daily lives. You will find art in banks, medical offices, restaurants, spas, resorts, hotels, churches, synagogues, and more. Pretty much, it’s everywhere you go.
Oftentimes It Comes Down to Who You Know.
Artists who develop a relationship with a corporate art buyer can potentially help their art careers. Such a relationship is not a guarantee that your work will end up in a corporate setting, but it has to help if there is a need for the type of art you create. I talk about networking on a regular basis with the idea of specifically meeting those who can help your career. Corporate art consultants are a perfect example of a desired contact.
Occupied by Artists.
Artists occupy many of the art-related professions mentioned above. It makes sense that some fine artists would find a satisfying art career on the business side of the art market. If you are interested in either becoming a corporate art consultant, or just want to understand the nature of their business, then you need to read Becoming A Corporate Art Consultant. It is a slim volume full of big ideas. More importantly, it gives the reader the complete low down on what it takes to become a corporate art consultant.
Markoff’s Book Is Useful, Practical and to the Point.
Barbara Markoff is the author. Her book is loaded with the kind of advice that comes from years of personal experience doing the job. Her daily work involves tasks that positively affect art careers. Markoff has successfully worked as a corporate art consultant for nearly 30 years. She and her husband, Rob, also run a topnotch retail picture framing business in San Diego, California.
Picking up Markoff’s tips of the trade make the book a must read
Certainly, you may first be an artist in your heart and soul, but if your bank account tells you that you need to find another way to make ends meet, then working to become a corporate art consultant may be just the ticket for you. Art careers can be enjoyable and rewarding from many different aspects of the business.
Information and insight are keys to becoming smarter at art marketing
So, whether you want to gain valuable insights to help you decide if you should pursue becoming a corporate art consultant, or whether you should more aggressively pursue corporate art consultants to help further your own art career, then you should read this book. Either way, I highly recommend it!
- Art Careers | The Art of Self-Promotion
- 20 Art-related Career Alternatives to a Full-time Art Career
- How to Become a Corporate Art Consultant
- How to Get Work with a Corporate Art Consultant