Delivering added-value to art lovers via your words.
It is human nature to desire added value for the exchange of money, including art collectors. When someone buys your art, for example, it is a purchase that is more than just the physical artifact. The collector is buying into a conversation.
The conversation begins between the art and the artist.
Art buyers also become part of an ongoing conversation about the work. Communications only exist with input from all parties otherwise they derail into pointless monologues.
Daily blogging provides intrinsic value to art buyers.
One way an artist can enable and enrich long, lively and mutually beneficial conversations is through the simple act of writing. This is most easily achieved by blogging and posting daily.
Every buyer should obviously be on your mailing list. To keep them engaged, you should continue to deliver what first attracted them to your work. This is most easily and best done when you extend the conversation about your art through your blog.
1. Clarity and understanding.
A large part of that attraction for buyers is insight, clarity and understanding. The insight into their lives that your art has given them, and then the added benefit of growing and nurturing that insight.
2. Enhance their knowledge.
Tell them the things that boosts their knowing. Let them in on things about you, your creative urges, your thinking mind that all goes into creating that process from which they have derived their valued piece. It’s letting them in on the story, allowing them to feel that warm glow of being part of an elite club—an exclusive group of collectors of your art.
3. Give them stories to share.
Find ways to continue to give your buyers a story that they can share, because they will want to share it. They will want to tell those people who stop to inquire as to the origin of the piece in their front hall, or proudly standing centre stage on their sitting room mantelpiece. They will speak of where it came from, of the quirks of the artist and his motivations for producing such a piece.
They will know all this—because you have told them via your blog posts.
Your words will become part of their daily ritual, so much so that they will feel a pang of disappointment if you don’t show up in their inbox.
4. Stories build and extend sales of your art.
In the telling of the story, other people become intrigued, because everyone loves a story. They too will want to share in that story, and the best way to do this is – to buy a piece of art from you of course!
So you’re building your sales but, above all, you’re providing that extra value that everyone who buy a piece of art is in some undeniable way buying a piece of the artist as well. You’re in control of what you give and in doing so; you give generously.
5. Daily blogging locks in your sales and reverberates with buyers in intangible ways.
You keep the link with your buyers alive and give them that invaluable reassurance that they were wise in their purchase. You also keep the story alive in their heart’s mind, which is true value-added.
This guest post is written by Irish artist Jimmy Kelly. He writes nearly every day on his blog at jimmykelly.ie
Items of Interest
How to Recognize Different Kinds of Art Buyers – free broadcast with Jason Horejs and me
Good selling skills are core competencies for small businesses, including visual artists. Your ability to make sales is crucial to earning the success you desire and deserve. Being able to size up your buyers and help them meet their individual needs is one of the most important skills you can develop as you work to increase your sales. Doing this gives you a much better opportunity to make the most effective presentation. Once you learn not all buyers are alike and begin to recognize common traits, you can tailor your interaction with them.
On Tuesday, November 11, art marketing experts and co-presenters, Jason Horejs, owner of Xanadu Gallery and publisher of RedDotBlog.com and Barney Davey, author of numerous art marketing books, and publisher of ArtBusinessBlog.com will jump into the topic of how to recognize different kinds of art buyers and provide suggestions for working with them more effectively.
Send your questions about art buyers to firstname.lastname@example.org. We will try to answer as many of them as possible.
Deadline for How to Sell Art to Interior Designers book & mp3 bundle
The deadline for you to take advantage of the special offer for the book and mp3 bundle is November 21. If you want to give the book as a gift, or plan to use it to help you develop a new source of repeat buyers, CLICK HERE for more details.
The book is chock full of useful ideas you can use to help you get started marketing your work sold in the interior design market. It also offers insights and practical advice you can use to find corporate art consultants. While most interior designers need a few pieces of art at any time for a single project, corporate art consultants are often sourcing for large installations such as medical facilities, resorts, hotels, restaurants and corporate office buildings.
ORDER NOW before the November 21 deadline and you will receive your book and a free nearly hour long mp3 download. The audio is between Dick Harrison, my co-author, and me. On the audio download, we talk about the unique perspectives our careers dealing with designers, working in design centers and dealing with corporate art consultants.
Dick spent more than 20 years selling art to interior designers all over Florida. His database included more than 1,000 design contacts. He annually sold tens of thousands of his own art and a selected group of other artists to his contacts.