Go forth and make your art career epic. You can do it!
Creating a successful art career is an evolutionary process. It doesn’t just happen. Fanciful myths abound. I don’t know which is worse. The starving artist syndrome or the getting found fantasy. Both are incapacitating to anyone serious about having a successful art career.
Are You Evolving?
Just as with learning to make art, it is the same with learning to market your art. That is, with both you progress and get better than before. With an informed and steady effort, you will improve at how you get your art to market. Done right, your art making, and your art marketing will evolve together hurtling you toward your epic career.
Constantly Getting Better Pays Benefits.
My multi-decade career helping artists has followed an evolutionary path. It led me to create the Art Marketing Mastery Workshop, which is itself a progressive program with ambitious plans to update and refine the information artists use to learn from it. My model is kaizen, the Japanese word for continual improvement.
Employing kaizen as a practice in your art career is central to making your career dreams come alive. Assuming you are making goals with realistic expectations there is nothing that can stop you from achieving them. Circumstances may cause you to move your timeframe, but getting there remains a genuine possibility.
You Don’t, You Can’t Just Isolate on Your Skills When Making Art.
The creation of your art is a holistic process. The same goes for me with my mission of helping artists succeed in the business of art. You get the whole enchilada from me. What you put into your art comes from every fiber within you, from every thought and every life experience you have. You may not be fully aware of this always, but your subconscious is informing your decisions all the time in life, and especially when you are making your art.
Here’s the Scoop on the Why and How I Help Artists.
I’m in the business of helping artists succeed. I believe there is an art to how I do it. My work is as much an evolutionary process as is getting better at making art. When you make art, you include your whole experience, everything you know about life, business, and art. You get nothing less from me. My life experiences include decades of successful marketing in many different industries and nearly 30 years of direct involvement in improving the lives artists by helping them uplevel their businesses.
Just as Making Art Is an Integral Part of Who You Are, Serving Artist to Help Them Succeed Is Part of Mine.
I bet you can trace your interest in art and how you developed that into making art and selling a long way back in your history. Even those who come late to making art can look back and find clues that led them to want to pick up a brush, a chisel or camera. It’s in your nature and you embrace it rather than deny it.
After decades of serving artists, I can see a pattern of development in what I do, even why I do it. I got the art bug early from my mother. She was an exceptional artist. I believe had she not been a widowed school teacher with six kids that she could have had a successful art career. Frequent trips to the St. Louis Art Museum and a home filled with books on the world’s best artists honed my interest at a young age. As a school teacher, my mother had the desire to help others learn. I’m sure that trait is part of my DNA.
Entrepreneurship and marketing are topics I began pursuing with passion as a teenager. I always knew one way or another I ultimately would be in business for myself. Between on and off stints operating my own businesses, I had interesting side trips working for others. During those times, I maintained a some kind of concurrent self-employed business.
I began helping artists in 1988 while working as a senior account executive for Decor magazine and the Decor Expo tradeshows. After the Internet crushed that business, in 2003, I started presenting art marketing workshops for artists. Then in 2005, I published my first book. It was based on the seminars I was doing to help artists learn how to earn a living in the art print market. The progression never ceases.
What Does Your Progression Look Like?
There is a path you have followed. You might have started drawing at an early age. You may have been charmed by shapes or reflections and just saw things in ways that others missed completely.
Perhaps you were far more interested in color than the average kid. You know what I mean if you ever felt like the 64-color Crayola box was just not enough.
Mauve is just pink trying to be purple ~James Abbott McNeill Whistler
There It Is. Here We Are.
Just as you can follow most of the steps that you have taken to get to where you are in you art career, I can see my path to where I am today. All these things I’ve mentioned have contributed to shaping me have come together in my current business:
- Love of art.
- The desire to benefit others through learning.
- Using tech skills and entrepreneurial tools to build a following of artists who I can help.
I’ve gotten pretty good at imparting wisdom to artists, and yet I know in many ways, I have just begun and the best is yet to come. I’m on my way to fulfilling a mission to build a career as an adviser and advocate who makes a difference in the lives of artists. I’m in it for you. I don’t have a reason for being in business without you.
Put Yourself on the Cusp of Greatness!
I know you have within you the ability to make your art career epic in every way. Very much like making art, marketing to create a successful art career requires wisdom, knowledge and skills. And, I recognize when you steadily work improving these things, you will create multiple opportunities to sell more of your art.
The only way to stay sharp is to work on improving what you are doing continuously.
Continous tweaking fuels your ability to take your skills higher. To keep them there, you have to stay on it. Success in sales and art creation is an iterative process. Like making art, your tweaks lead to little victories. In turn, they cumulatively create significant breakthroughs. Together, the tweaks and breakthroughs form the basis of a satisfying, profitable business model that will make your art and your career better and better.
You Make Masterpieces.
A masterpiece is a work of outstanding artistry, skill, or workmanship. You may make many in your lifetime. They are the culmination of all your talents and training rolled into a grand, exquisite creation. It is something that makes you proud you are its creator.
The Art Marketing Mastery Workshop is my masterpiece. It is the pinnacle of my nearly 30 years serving artists. Like a pièce de résistance you create, I’ve thrown in everything I know about how to get art to market. And, just like you will leave the door open for creating even greater masterpieces, I have done so with the course. I see it as an evolving body of knowledge and experience that will improve over time. Each new enhancement will benefit your career.
How I came to create the Art Marketing Mastery Workshop is a study in the evolution of a career. In my years working for Decor magazine and the Decor Expo shows, I took every opportunity to learn from the best about how to sell and market art. I was curious for my knowledge, but I also wanted to teach others how to use what I knew to succeed, too. (Do you see a pattern here?)
The Internet Blew Up Lots of Businesses and Careers.
When the growth of the Internet wrecked the trade magazine and tradeshow business, I was left without a job and this body of specialized knowledge that was highly useful to artists. To continue to use that knowledge, I began doing live workshops for artists on how to succeed in the art print market. Soon I realized with a book I could reach and help many more artists. So I wrote How to Profit from the Art Print Market.
I then started doing online webinars sponsored by Jason Horejs, owner of Xanadu Gallery. When he heard how much information I was providing that went well beyond the print market, he suggested I have another book in the making. That idea evolved into my Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career book.
Turning a Book into Lifelong Learning.
The Art Marketing Mastery Workshop is built around the concepts in the book. I created it because I knew from experience, including my personal practices, that too many people get a book and don’t finish reading it. Or, even when they finish it, they don’t follow much of the advice in it. Does this sound familiar? It sure describes me pretty well.
I wanted my artist followers to have something better, to get more from the knowledge I packed into the book. That is why I decided to create the Art Marketing Mastery Workshop. I wanted to go deeper, to inspire action and to give my artist followers a more fruitful and sustaining result from the knowledge I possess.
Commitment to Do Be the Best and Do the Best for Artists.
I didn’t stop there. The first version of the workshop is webinar-based. I soon realized while the information is informative and helpful that it is not the best way for artists to learn it. So, I’ve found myself in the adult education business. That means researching, buying and studying all kinds of new learning management system tools so I can present this information in a better way.
More Content, Better Way to Present, Same Low Price…for Now.
Instead of 90-minute webinars, I’ve outlined 40+ modules or topics. Each has multiple lessons with videos, transcripts, workbooks and resources. It’s my iterative process at work for you. And, there’s more to come once these are created.
Because doing this takes a tremendous amount of time and money, and an ongoing effort to update content continually, I can no longer offer the Art Marketing Mastery Workshop with lifetime access at a one-time fee. But, just imagine, you will be able to login and learn all about the one topic of interest to you at the moment. You can use the information to train new employees on blogging, email marketing or whatever your need is at the time.
A Really Good Deal for Art Marketing News Readers.
Since you are already following me, I want to give you the last and final chance to lock in the lifetime access deal at the current low one-time fee. The deadline to act is March 19. After that, the offer will expire, and the workshop will close until the monthly membership site to replace it launches later in the year.
I am confident that you can indeed learn how to make your art career epic in every way. I am equally convinced that the Art Marketing Mastery Workshop is the most comprehensive art marketing and art business training available to help you do it. Especially because it is itself, like your career and mine, a work in progress. It is an organic thing that will continue to evolve and get better at helping you succeed in the business of art.
8-Steps to Art Marketing Mastery.
When I reviewed the content of my Guerrilla Marketing for Artists book, I found there were eight steps that the reader should follow. As with the pattern indicated throughout, these steps are iterative as well. That is each is a layer on top of the other. Here they are:
- Set Achievable Goals
- Realistic Resource Assessment
- Branding – Self-promotion
- Local Marketing / Networking
- Online Marketing
- Traditional Marketing
- Project Planning / Synergistic Marketing
- Develop Direct Buying Collectors
You could reorder steps 4, 5 and 6, but the others are set in a logical, progressive pattern that makes sense to follow. If you take the time to gain the knowledge imparted in each of these steps and then follow with appropriately enthused action based on them, you cannot fail. Instead, what you will have is the makings of an epic art career.
Being Self-sufficient and Independent Is the Key!
Success for artists today is about being independent. That is, moving away from relying on galleries or other third-party distribution channels whether Etsy, eBay or your local furniture store as the primary means of selling your work. When others control the bulk of your art sales, you are at risk. To avoid this, I believe you should build as big a base as possible of interested fans and loyal collectors.
Using what you learn from me, you build your base and then sell to those in it directly. That means no gallery closing, no social media becoming prohibitively expensive or some other channel shutting you down without reason or recourse can ever derail your business. I don’t propose ditching all the third-party channels. Just don’t put yourself in a position of crushing your career if the one you rely upon most stops selling your work.
Having a base of direct buying customers gives you the ultimate freedom.
Start Collecting Collectors.
Put yourself in the business of collecting collectors and you will become independent, enjoy your career more, sell your art with confidence and at a decent profit, too! To me, that is what Art Marketing Mastery is all about. Join the hundreds of other artists who are eager to make their art career epic in every way.
Praise from a Happy Participant!
Here is what Barry Strasbourg, one of my Art Marketing Mastery Workshop participants, had to say about his experience:
I don’t know about you, but I would say Barry is off and running on making his art career epic. Congratulations to him. I encourage you to join the Art Marketing Mastery Workshop today. It’s the best price you will ever get, and you are grandfathered in for all the new, cool, useful improvements coming down the pike very soon!
What Are Your Options to Make Your Art Career Epic?
For those who are in the DIY category or a budget, you can grab a copy of my Guerrilla Marketing for Artists book on Amazon.com for less than $10 on Kindle, or read it free for Prime Members. For more inspiration, You can watch my free 99-minute webinar on the 8-Steps to Art Marketing Mastery Workshop by CLICKING HERE. If you are driven, experienced and organized, that may be everything you need to create an epic art career
For most of you, I believe the best solution is to join the Art Marketing Mastery Workshop now. The low one-time fee and lifetime access make it a bargain that will never be seen again after March 19. GO HERE to register and learn more.
It’s My Mission to Help You If You’ll Let Me.
Let me help you defeat the naysayers. You know the ones who hold you back. They just don’t get it. In some cases, it might be you’re the one thwarting your career. Regardless, you have the power within you to persevere and to change, and to reach your dreams. Together with the Art Marketing Mastery Workshop, we’ll leap over the snares and past people who lay them to get your career on solid ground and moving higher. It’s a matter of knowledge, beliefs, vision and action.
These are all things entirely possible and within your stretched reach. I’m here to give your reach a boost, to put the success you deserve within your grasp. You will discover how taking consistent actions you believe in erases self-doubt builds confidence that propels you through the walls and blocks that have held you back.
Here is a short video that covers what you will learn and how you will benefit by joining the Art Marketing Mastery Workshop. I’m eager to help you. The next step is yours. Join today. You will be glad you did.