I talk with and advise artists almost daily about how to sell more art and attain success. They often share with me their biggest frustrations and fears about their careers. Finding a dependable way to sell their artwork and gain recognition for it tops the list.
Many compare finding qualified buyers to searching for a needle in a haystack... because I understand the level of difficulty I feel their pain and see the need for a solution.
Selling art has always been difficult. Now is no different. When you sell anything that implies permanence, requires an emotional connection, and with prices often in the thousands, you know finding buyers and selling to them takes marketing know-how and skill.
Don't get me wrong. I agree it is still a challenge to sell art in these good times. But, I argue there's never been a better time to create opportunities and control your destiny.
The reason I say now is a great time for artists is you that today you have the best tools ever to both make and market your art. And, they are affordable, abundant and easy-to-use. I believe artists from previous generations would envy the tools and opportunities available to you now.
In the past, fine art mostly was sold through third-parties, such as galleries, publishers and art dealers. Back then it was career suicide to sell directly to buyers because galleries wouldn’t touch you if you were competing with them. And, the artists who did buck the system found it expensive and burdensome due to a lack of low-cost, convenient options and skeptical consumer attitudes.
It opened up new possibilities and gave small businesses new ways to compete and succeed in the marketplace.
Galleries no longer have a strong hold on distribution. Their numbers and influence are declining.
Consumers have changed their buying habits. Amazon and eBay flung open the doors to sourcing nearly everything online, including art. The internet fueled the interest and desire to support indie artists as evidenced by the Etsy phenomenon. And the desire to buy direct applies to fine art and photography, too. You just need to start tapping into these trends.
Of course, selling to those who know you is easier than converting strangers to buyers. Buyers go through a KNOW, LIKE, TRUST continuum as they consider a purchase. Getting people to know you puts you past the first, and often all three hurdles right away.
Notice, I did not say people you know. That's because competent marketing will raise awareness of you and your art among thousands of people you don't know personally, but they know you. Your inspired marketing will help them feel you as if you are friends even though you have never met.
Be smart. Choose the path of finding and connecting with your top prospects. It is always easiest to sell to people who know, like and trust you.
Believe me. I know from my personal experience. My success averaging $150k annually over a 30-year sales career was built around relationship selling and repeat buying. You will learn the best ways to find, connect and create profitable relationships with your best prospective buyers from me.
Success is not in the knowing. It is in the doing. Someone said, "To know and not do is not to know!"
Do the all of the work and complete all seven assignments. I guarantee you will identify 12 and connect with at least six potential buyers who were complete strangers to you before beginning your training. Work it hard for 14 weeks, which is double your 7-week course training time. Then show me your notes and completed assignments. If your six contacts aren't there, I will work with you one-on-one. Over the next six weeks, we will make those connections. If I can't help you meet those numbers, you get 100% refund, plus $200. And, you get to keep the course! *
For most artists, your first one or two sales will more than repay your small investment in this program.
Keep in mind; we're not aiming for one or two prospects. Our goal is to get you 100, 200, 500 or more qualified buying prospects for you. How many sales can you make with those numbers?
The answer is you miss out on learning a system that you can use for as long as you want to sell art. There is no shortage of art buyers. There are just inefficient, frustrating ways most artists use to find them.
Typically, one sale pays for the course. Give this workshop and your career a chance. With the guarantee, you have nothing to lose and everything to gain by taking a huge step towards putting your career on solid ground and for the future.
The How to Find Buyers and Sell Art Workshop trains you how to connect with your best art buying prospects. Selling to strangers is hard and takes too much time. It is easier, less painful and more efficient to sell to those who already know you and like you.
This workshop is designed to help you reduce your marketing time and expenses, and increase sales. Put it to work for you. You'll soon have more time for the studio or other pursuits. And, your profit will increase as you make more sales lower your marketing costs.
You can work to have zero reliance on gallery sales for your livelihood. If you do work with a gallery that closes, it won’t crush your income. Having a loyal following and active email list makes you more valuable to all potential marketing partners. Not needing galleries puts you in a position of strength. The same goes for shows, fairs, furniture stores and more. Your strength makes you more desirable and harder to get.
This exclusive content and training comes from my 30 years helping artists sell art. It originates from a curious marketing mind that is always looking for the best ways to get things done. I’m not looking for the latest, greatest twist on social media or technology. I’m looking for useful ideas and techniques to share with my artists.
Making direct sales to buyers and patrons is how you will build a long prosperous career. Start working on finding top prospects today. Use the effective techniques you learn to connect with them. When the time is right, make appropriate offers to them. You get unique training on how to do all this and much more.
Act now. Join hundreds of fine artists and me to get started getting results!
I began advising artists in 1988 as a senior account executive for Decor Magazine. It was the "Bible" of art business publications for decades. Unfortunately, the Internet crushed it and many other trade magazines. Then the horrific 9/11 attacks helped to finish off its companion Decor Expo art trade show. It was sad to see this all happen so fast, and to see my job fade away with the changes.
I am a skilled fine woodworker, talented furniture designer, and clock maker. My love for fine art and artists began at an early age due to my mother's interests and talents. She was a painter. Our home was filled with books on art and artists. Sunday trips to the St. Louis Art Museum were a regular treat.
I first published Art Marketing News in 2005. You can read more than 600 posts on it now. Between my blog and my six books, I've written a million words on the subject of art marketing. The focus always is to help you learn how to find buyers, sell art and prosper.
Three books in the Top Ten Business of Art list!
The screenshot on the right shows when three of my six art marketing books hitting the top ten on Amazon's "Business of Art" list at the same time.
I have written, worked for, and have been featured or excerpted
by these and other leading art business organizations!
The person in the picture is my mom. Don't let her kindly schoolteacher image fool you. She was a renaissance person and an exceptional artist. She painted in oils, pastels, and watercolors. She played music by ear and knew astronomy, philosophy, literature, and more.
I am passionate about helping artists. It's been my mission for decades. I believe I pay homage to my mother by helping artists succeed.
She could have enjoyed a career as an artist. Being a widowed schoolteacher with six kids from 8-to-18 years old took that option. She is my hero. I still marvel at how she managed it.
Find Buyers - Sell Art - Prosper
7 Self-paced, Easy-to-follow Lessons
Is Your Current Marketing Getting You Satisfactory Results?
Let me ask, "Did you spend $300 or more on marketing your art last year, and were you happy with your results?" If you spent $300 or more and did not get the results you want, you need to try something new. You can't expect to get different results by doing the same thing. I'm quite confident there is no better way to invest the profit of 1-or-2 sales than in this training.
If spending the money worries you, that's good. It means you are careful with your money. It also means you are exactly the kind of artist I want to take this course. I know you will do the work because you will be eager to get your investment back.
Are You Truly Ready to Create Change in Your Career?
I only want engaged artists who are motivated to take this course. If $297 is precious to you, then I know you will put your worries aside and work hard. You'll do everything you can to get your money back fast. With that kind of attitude, you cannot fail.
Your actions will be the determining factor in your success with this program. I don't guarantee sales because buying art is a discretionary expense. I guarantee you will connect with your best prospects. Success is not driven by talent, luck or smarts. It goes to those who have a vision for something they want and are determined to achieve it no matter what.
This small investment will pay big dividends for the rest of your career
By comparison to your results, this workshop is a fantastic bargain when amortized over the length of your career!