March 2007 | Art Marketing News | Prosperous Ideas for Artists

Monthly Archives: March 2007

Art Business is Big Business – Art.com Pending IPO Proves It

By Barney Davey

I recently posted about the emergence of Artaissance on to the art print scene. The post delved into why it’s parentage was important, which is it is curated and managed by the same team that drives the bus over at Larson-Juhl, only the largest picture framing company worldwide. If L-J’s size fails to impress you, certainly the fact that it is a Berkshire Hathaway company ought to.

The story goes that Warren Buffett met with then owner Craig Ponzio for all of 90 minutes before making the decision to purchase the company. Surely, it had to pass muster on its financials, but whatever the time taken for the decision it fit the concept Buffett likes. That is big profitable companies in relatively sleepy corners of the business world. Few outside the business would argue that picture frame moulding is a sexy beast.

When it comes to moving art prints, Art.com has proven it can be done big time on the Internet. The March issue of Business 2.0 magazine identified six tech companies set to go IPO and Art.com was one of them. The article says Art.com was hot because it was producing $100 million in revenue after its merger with rival Allposters.com. That’s one heck of a lot of posters, framed or otherwise!

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Graphics Artists Guild – Great Resources for Artists

By Barney Davey

Q. What bond do Andy Warhol, Richard Thompson and Arnold Friberg share?  A. They each began their careers as illustrators, or graphic artists in today’s parlance. Each went on to make significant careers as fine artists in the originals market and the print market. Though the latter two did not gain the international superstar status […]

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Natasha Wescoat – an Online Artist Success Story

By Barney Davey

I first encountered Natasha Wescoat when researching for a chapter on email and Web site marketing for my How to Profit from the Art Print Market book. At the time, she was a Power Selling artist on eBay. Power Sellers must move lots of product or do a big dollar volume to attain such status.

What was interesting about her was she was selling originals. Because she could paint her abstracts quickly enough, she was able to keep a steady stream of new work available online. That she can paint fast is one talent. That she could paint art that would sell fast is another. That she could do this against a backdrop of personal financial hardship with two small children makes her story more compelling.

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