- by Barney Davey
If your art is in the print market and you are not licensing it for more than giclees, posters and prints, you are leaving money on the table. In the art print market, art licensing means placing images on products other than wall decor. It could be playing cards, note cards, linens or a myriad of other items. Typically, licensing companies pay lower royalties than print publishers. But, they have the means to get your images on many more products and to create a steady stream of income from your original art.
License! Global magazine just released a digital version of its Art Licensing supplement. It contains a wealth of information for artists seeking to enter the licensing market, or just to learn more about it. The advertisers represent some of the top art publishing/licensing companies in the industry. I regularly urge my consulting clients to become students of the industry. A primary means is to read trade publications. You simply must know what is going on in the business to be able to make the right decisions about your print career