Wired Art Marketing Idea

The giclée process with its variable size capabilities is just one way you can personalize art for your collectors.

Wired About a year ago, Wired, a leading tech publication, offered its readers, anyone actually, the chance to create their own personalized cover, like the one pictured here, in a promotion sponsored by Xerox.

Good Ideas Never Go Away

Then as now, I thought it was a great idea. But, I put it away in lieu of other blog post concepts. It’s stayed with me and I present it to you today as a way to stimulate your own thoughts on how you might think of creative ways to interact with your collectors and prospects.

Cardinal Rules for Pricing Art

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The promotion was done as a creative way to show off the Xerox XMPie™ product line, which it had acquired in 2006. Specifically, it allows users to implement its Image Personalization tool to create the personalized headline and illustrate the versatility and ease-of-use of the program. I’m not sure what the price is for the program. It doesn’t say on the product’s Website. For those of you who own Adobe Creative Suite 2 or 3, you can download a free 30 day trial.

Employ Creative Borrowing to Invent Your Personalized Promotion Ideas

What’s more important than the technology to readers of this blog is the concept behind the use of the technology. That is, borrowing on the concept to help you use whatever means, technology or otherwise, available to you, get in gear to think how to personalize your art for your collectors is what is important.

Giclées Are Just One Way to Personalize

The giclée process with its variable size capabilities is just one way you can personalize art for your collectors. I think this alone is underutilized as a way to truly serve customers’ specific needs. Substrates are another way to personalize your work. New products are frequently being announced. These are but two examples of how technology can be used to personalize art. Can you imagine collectors willing to pay a nice premium for something personalized for them? I can.

Personalizing on a Small Scale Is an Advantage

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If you are able to use the XMPie program to let your collectors and prospects have fun with your art and create a personalized printable product like the one pictured here, wouldn’t that be way cool? How much good will, promotion and publcity you can generate with an ideal like this? In the right hands, the possibilities offer great promise on multiple levels.

Dont’ Sweat the Small Stuff

Don’t stress if you lack the tools or budget to use this program. The idea behind how to reach and influence your customers is the important thing. With a bit of creativity, you can come up with your own unique ways to get personal with those important to your career.

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Cardinal Rules for Pricing Art

Click the banner to download your free How to Price Art Infographic!

Barney Davey

I help artists and photographers find buyers, sell more art and operate profitably.

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