It’s much easier to convince others about the value of your work if your persona portrays confidence and self-esteem. We might root for the underdogs, but we buy the winners.
Even if you do not use pay-per-click advertising, you nevertheless should be using the best keywords for your Web site content and your blog posts to get the best search results for them.
As tough as many have it today in the U.S., we are still blessed in ways citizens of other countries cannot imagine. Consider giving to them if you can.