Below is a selection of the best and most popular art marketing post published on Art Print Issues posts this year. Additionally, you will find links to every art marketing podcast produced by my good friend, art marketing extraordinaire and broadcast partner, Jason Horejs and me in 2013.
A couple of years ago, I wrote a post about how good was the new great. It described a feeling many of us have developed since the 2008 financial meltdown. Prosperity ebbed for many of us afterwards. Certainly, selling artwork was more difficult then than now.
All said; recently things have improved. The stock market has rallied, property prices have begun moving upward, and new jobs are growing. Do these trends translate to more art sales? The situation is better than before, but there is still work to do. The good news is you now have situations favorable for your art career success. This includes the huge factor that art buyers now are more inclined to buy directly from artists.
You have the best tools ever for any artist in any age to promote your work. You have the resources to build personal relationships with collectors and patrons. You have the opportunity to control your destiny. It is in your power. The information in blog posts included here and in the podcasts with Jason and me are linchpins and levers. Commit to finding ways to use them to enhance your fine art career.
I will tell you unashamedly and unabashedly that one of the best things you can do for your career is to prioritize developing long-term relationships with your buyers. Further, I believe the information, systems and suggestions in my Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career will help you create a credible roadmap for securing your career and making more money while you do it. Guerrilla Art Marketing for Artists Order your copy today. It is a small investment in your art career that will pay dividends for years to come.