It’s long been recognized by savvy art marketers that vacation spots were ideal locations for galleries. Such a location offers what is most often needed to finalize a pricey art transaction, which is to have both decision makers in high-end household purchases available at the same time. What better place than a relaxed resort environment to lure buyers with leisure time to a closing room?
There’s nothing wrong with this idea, it does indeed make great business logic. When both parties are present and equally excited about an art piece, closing the deal is so much easier, especially when they have a enjoyable relaxed vibe going. If that logic prevails, it only makes sense then that cruise ships would provide an even better environment. The impact of cruise ship auction sales has steadily increased along with sales they generate…unfortunately not always with positive results. Continue reading