Natasha Wescoat – an Online Artist Success Story

I first encountered Natasha Wescoat when researching for a chapter on email and Web site marketing for my How to Profit from the Art Print Market book. At the time, she was a Power Selling artist on eBay. Power Sellers must move lots of product or do a big dollar volume to attain such status.

What was interesting about her was she was selling originals. Because she could paint her abstracts quickly enough, she was able to keep a steady stream of new work available online. That she can paint fast is one talent. That she could paint art that would sell fast is another. That she could do this against a backdrop of personal financial hardship with two small children makes her story more compelling.

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Artaissance – One to Watch

Sometime last year a new art publishing company called Artaissance came on the market. Its debut tradeshow appearance was this year’s ArtExpo. While news about a new publishing company launching is not always noteworthy, this would be one to watch by anyone’s standards. Artaissance stands to be a formidable player in the art print market. […]

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