Art Is What You Make It
Art Marketing Mastery Workshop
Now, if you are not so depressed about the undoing of our national financial underpinnings, you might be wondering how you can sell some art.
There is no argument we are cursed to live in interesting times. Events of the past few weeks have made things too interesting by far for most of us. Let’s hope the last minute maneuvering to save the US economy works. Too bad most of us are clueless as to how this happened.
On a wing and a prayer our economy flies now
We all understand home prices jumped to unheard heights when the interest rate was dropped down to record lows and stayed there for the longest time. In a nutshell, supposedly smart people who should have cared and known better turned out to be average people with above average greed.
Homeowners were sucked in along the way as many succumbed to the Pied Piper’s tune telling them prices would not go down and they could use the equity in their home like a free ATM machine. It was a glorious party, but now the hangover and reality have set in with a monstrous financial headache. It’s not that simple, but the essence is there and applies to the highest gilt-edged boardrooms as well as modest two bedroom bungalows.
Can these really be the best of times?
Now, if you are not so depressed about the undoing of our national financial underpinnings, you might be wondering how you can sell some art. I have been saying in workshops, consulting sessions and private conversations for some time that these interesting times are arguably the best of times for visual artists. How so you say? Simply, there are more ways to create your art and more ways to get your art to market than any previous time.
You are not relegated to choosing between oil and acrylics and paper or canvas. You might be start your creative process with the Nikon D90 DX 12.3MP Digital SLR Camerafor digital photography to capture an image and manipulate it in Photoshop. Or to perhaps learn exciting techniques for making digital imagery in Painter. If you choose the latter, you’d be wise to partake of the tremendous knowledge from Masters such as Marilyn Sholin. You might be digitally painting on the fabulous Wacom Cintiq 21UX 21.3″ Tablet with Interactive Pen.
Are you working in convergence media?
If you are doing these things, I think you are creating something I call convergence media. Like mixed media, the term it borrows the name from, it requires pulling together in unique fashion an artistic vision using a variety of techniques, tools and products to create the final image. Then again, you may be putting paint on canvas as always and just using technology to do image capture to print giclees. And, there is certainly nothing wrong with that.
Just a few short years ago, you would have been doing none of this. Nor would you have a blog, or an online presence with your own Website, not mention the many worthy sites that will help you market your work. In short, right now, you have more opportunity to control how your art is made and more unique ways to find collectors than before.
These are the best of times to release all your creativity
If you have a spirit of adventure and a streak of creativity, you ought to be thinking of how you can use this new technology to create new ways to make and display your art. Why do vehicle graphics have to always be a movable billboard. Why can’t they also be a piece of movable art? Do you have the resources, vision and chutzpah to graphic wrap something larger than a Hertz bus? Challenge yourself to go beyond your traditional thinking. How can you use your creativity to create something unique memorable and fantastic? If you rise to the challenge and answer that question and succeed with your vision, you are certain to have your ticket punched for the fast lane to awareness for yourself and your art.
Maybe your vision, budget or stomach for adventure is more mundane. Why not think about using wood, mylar, plastic or other substrates to create art. Here’s an idea; you could work with a custom furniture maker to create art that is part of the furniture! The only limit is your imagination being throttled by yourself.
Below is an example of how Dutch photographer Suseela Gorter is using technology to create new ways to have her work displayed and appreciated.
Blooming Window Art – Flat Flowers Stickers (GALLERY)
(TREND HUNTER) These Flat Flowers stickers are the work of Dutch photographer Suseela Gorter. Flat flowers are photographs of flowers in a vase printed on a clear and static material. You simply stick the Flat Flowers… [More]
Start your own creative wheel turning. Let your mind wander. Daydreaming is essential to creative thinking. Write things down as you think of them. Use The Brain to capture and connect your thoughts. You have the capacity to do something unique. If you challenge yourself and respond, good things are bound to ensue.