Discovering fresh art marketing ideas needn’t be a chore.
Try these suggestions for new ways to reboot your art marketing while making it fun and rewarding.
The reality is marketers get bored with their techniques well before they have reached the limit of their effectiveness. If your results are not dipping drastically, you have more mileage in your current campaign. So, instead of discarding current efforts, you can invigorate them using the following ways to reach and influence your target audience.
Art Marketing Ideas for All Artists
These suggestions will help you find new ways to improve your marketing campaigns. Of course, these art marketing tips are not new in general. But if you have not used them at all, or used them sporadically or poorly, then implementing them now will be as if they are new to you and certainly new to your prospective art buyers.
Inform Your Audience
People are more likely to be receptive to a message if they already know something about the topic, and likewise with buying. So it’s always easier to sell to those familiar with you and your work. And the importance of understanding the audience you want to attract is crucial to your efforts to communicate with them.
By gathering information on what your potential customers are already looking at, you can use the data, such as Google search results and your instincts, to create communications that attract their interests and suit their needs. The information you gather is perfect for making content relevant to your target audience.
Be Different, Ride Your Own Wave
Challenge yourself to take ownership of an idea. Use your insights to create opportunities because sometimes it’s better to start than wait for a trend you can ride. For example, recent luxury marketing data indicates home renovations are rising, and living rooms are high on the list. Interior designers source art last usually.
How can you turn that idea into an exciting marketing campaign that promotes your originals and prints (or perhaps grand size originals) in large wall-friendly sizes? This concept needs thought, tuning, and testing to make it work. But its real value is inspiring you to think about marketing differently. So, what unique ideas can your creative mind conjure? I’d also throw in how to make it fun because life is short.
Create Content That Delivers Value
The best art marketing ideas for creating content will help people solve problems, improve lives, and achieve goals. It should be helpful, shareable, entertaining, and engaging. You’ll also need to consider how your content fits your overall strategy. For example, your content can include recommendations to other artists, events, and products or services related to fine art.
Artists can recommend other promotable options such as a show, museum, and online training. Providing recommendations creates reciprocity and goodwill. But they aren’t necessary when you only share helpful and interesting facts. Your content does not necessarily need to be about you and your art. For example, suppose you can share expertise on another subject your audience has a known interest in. Ecology, NFTs, baking, trout fishing, religion, and sports are examples tapped from an endless stream of opportunities.
Use Social Media to Engage with Your Target Market
You can use art marketing concepts in your social media platforms like Facebook, Instagram, TikTok, Twitter, Pinterest, LinkedIn, Reddit, YouTube, Tumblr, and others allow you to connect with your target market. These sites offer an easy way to engage with your audience. They also give you access to valuable insights into who your audience is and what they care about. This knowledge helps you create content that connects with them.
You can also use social media as a tool to promote your work. For example, posting images, stories, and reels of your artwork and other unique interests on social media sites can increase traffic to your website. In addition, sharing links to articles and blog posts about your artwork can drive visitors back to your site. Find a platform you enjoy for the best results from these art marketing ideas because it’s the one you’ll stick with the longest.
Promote Your Work on Multiple Platforms
To be successful, you must promote your work across multiple channels. Each platform has its unique features and benefits. As such, some platforms are better suited for certain types of content. For example, Instagram is great for posting photos and videos. But, if you want to post text-based content, you may prefer to use Facebook.
If you’re promoting your work through social media, you can use hashtags to increase visibility. Hashtags are keywords used to categorize content on social media sites. And so, when someone searches for a hashtag, it appears near the top search results. Using these tags increases the likelihood of finding your content when people search for topics related to your work. It’s easy and advisable to research to learn the best hashtags for your art business.
Consider Offering Freebies
Offering freebies to your target audience is another art marketing suggestion to build relationships and gain followers. People love getting things for free. If you have a product or service that you think would interest your audience, you can offer a freebie in exchange for contact info. Or you could offer a discount code for a future purchase.
Offering Back Engages Communication
When you interact with others online, you often receive something in return. For example, you can give something in return, whether it’s a comment, a retweet, or a like. The same goes for social media. When you interact with your audience, you give them something in return. So, when you ask for feedback, comments, or suggestions, follow up by offering something back, such as a reply comment.
Commenting back is as close to being in-person communication as you can get to interact with people at the intersection of your shared interest. That’s how you make open communication work at the micro-level—just the place where most visual artists should concentrate marketing.
With a micro-tribe, you have an easy and informal way to build trust by responding to comments with genuine interest and appreciation. It’s a spark with a promise that might kindle, and everything is possible from there. So where else can you do that from your phone in your kitchen?
Create An Email List
An email list allows you to send targeted messages to specific groups of people. You can use your service to promote special offers, discounts, and new products. Plus, you can tune it to keep your customers informed about upcoming shows and exhibitions, events, classes, Meetups, and anything else you’ve got going.
The key to success is consistency in your messaging, engagement, and promotion. Once you establish yourself as an artist, building relationships with potential buyers becomes simpler. And, once you start receiving positive responses from those you reach out to, you’ll find it much more rewarding than simply selling art.
Art Marketing Suggestions Are Not Always About the Money
Successful artists know that their work isn’t just about making money. Instead, it’s about creating meaningful experiences for themselves and others. They’re driven by a desire to share their passion with the world. But they are also practical in their choices of how to market their artworks and operate their art business.
They know many ways to make money from their art, and they choose which ones best suit their needs and goals. They don’t get caught up in trends or fads. Instead, they focus on doing what works for them. What makes you happy is unique to you, and it’s all that matters when it’s right, and you are living your best artist’s life.
Conclusion for Art Marketing Ideas
The essential thing to takeaway is that while learning about these tools and techniques is necessary, the value comes from using them. So pick some tips and get started. As you become more familiar with each one, you’ll be able to choose which ones will help you best meet your goals.
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