Art Marketing | Thin Lines | Bad Ass Awesome Sauce
Art Marketing Mastery Workshop
You can make your career what you want it to be. The more you define it, the less others can do it for you.
A Thin Line Runs Between Many Things!
Here are a few examples:
- Love and Hate – science has proven it.
- Good and Evil – Lucifer was an angel.
- Cocky and Confidence – easy to despise or easy to admire.
Bad Ass Awesome Sauce Rocks
Bad Ass Awesome Sauce is a way to describe your confident attitude and unique style. Pour it on. Make it good — no excellent — no superb… well, you get the drift.
Often what differentiates good and great is a thin line. Some artists seem to have an ethereal essence that propels their career. The culturati use, “Je ne se quois,” to mean “I know not what.”
In today’s lingo, you hear “Bad Ass” to describe something extraordinary and “Awesome Sauce” to describe that which is spectacular, wonderful; or the best it could possibly be.
You Are Awesome, Right?
If using Awesome Sauce sounds hokey or contrary to the notion of fine art to you, that is to be expected. The point of it is to get you to shake off your lethargy, get out of your comfort zone, think about doing things a different way, and to approach the marketing of your art as a fun experience.
Thin Lines Run through Fine Art
The NYTimes.com piece, “Forgeries? Perhaps Faux Masterpieces,” exemplifies the thin line in art. KenPerenyi is a versatile artist with obvious great technical skills. For decades, he made a small fortune from fine art forgeries. Apparently, he lacks the awesome sauce for successfully making original art.
Define Your Career Or Others Will
Use your awesome sauce to create and promote your work and shape your career. You can make your career what you want it to be. The more you define it, the less others can do it for you.
Can You Honestly Assess Where Your Art Fits in the World?
To define your career, you need a realistic assessment of how your art fits in the matrix. You do not have to accept where you are now. The awesome sauce you bring extends beyond the creation of the art. For career success, you as an entrepreneur artist, must apply it to your marketing and your personal brand.
The thing is the more you bring your awesome sauce to everything you do, the more likely you are to break that thin line between a talented unknown and one who is well-known and regarded as extraordinary.
Bring Your Awesome Sauce without Brashness – You Can Handle That!
Certainly, if you are quiet shy person you cannot instantly become the life of the party. Some artists are shy or introverted, but that is not an excuse. It is a only reason not to try, and perhaps to fail. Don’t let that happen to you.
Whatever your personality type, do not let it stop you from exuding confidence about who you are, and the art you make. Learn to take compliments gracefully.
Confidence is sexy and alluring. It doesn’t take a “big personality” to show it. Displaying confidence is a learned trait. Study and practice how, it will amaze you.
Be Publicly Passionate and Proud about Your Art
You are passionate about creating your work, so be just as passionate about sharing it. Use a marketing plan that exposes your art to as many people as possible. Put something of yourself into your marketing. Go ahead, pour on the awesome sauce.
People like to buy from people they like. If art buyers know you, or know personal things about you, they are more inclined to take your art home.