Share

Can Art & Marketing co-exist?


In a nutshell, the post discusses how all art is creative expression. And, expression is not complete without those to be impressed. In other words, art and artists seek to further their vision by expressing themselves through their art

In addition to my blogging here, I am honored to be frequent guest blogger on the Absolute Arts Web site. It is one of the Internet's most heavily trafficked sites. Since most other regular bloggers there are artists, I add a different perspective. You can read my most recent post, Art vs. Marketing – Making Hazel Dooney Cringe on Absolute Arts now.

I don't wish to reiterate the post here. In a nutshell, it discusses how all art is creative expression. And, expression is not complete without those to be impressed. In other words, artists seek to further their vision by expressing themselves through their art. And, in the end, it becomes a business to make that happen and the business end of putting art and collectors together is marketing. Read the post to find out how and why I made Australian artist Hazel Dooney cringe.

I'm not seeking to pick a fight with her, but merely to say, despite her apparent angst in even considering giving free downloads of images as marketing, that no matter your noble intentions, you can't dismiss marketing is part of the equation.

Download List of 7 Essential Tools Artists Use
Download List of 7 Essential Tools Artists Use

Download List of 7 Essential Tools Artists Use
Download List of 7 Essential Tools Artists Use

Tags


You may also like

It’s Okay Not to Be Okay, and It Always Has Been. We Get It Better Now.

It’s Okay Not to Be Okay, and It Always Has Been. We Get It Better Now.

What Kind of Art Sells Best and Is It Important to Know?

What Kind of Art Sells Best and Is It Important to Know?
Leave a Reply

Your email address will not be published. Required fields are marked

  1. I wouldn’t suggest that Hazel Dooney’s intentions didn’t start out as pure and honorable, but her natural affinity for making a splash does result in events which take over. Her crime is feeling and expressing angst (guilt) in the result.

    Barney’s question: Can Art & Marketing co-exist ?
    My two cent answer: Of course Marketing Can and Does and Will. I believe that marketing can even be responsible for increasing the value of the art. My question is: Does it make it BETTER Art?? Did the Life magazine spread promoted by the famed critic Clement Greenburg in the 1950’s make Jackson Pollack’s work BETTER Art? Did the record setting price on Gustav Klimt’s portrait of Adele Bloch-Bauer make it BETTER Art? Did the hype around Damian Hirst’s diamond covered skull make it BETTER Art? The only way to produce ‘Performance Art’ is to market it. Why would Galleries spend thousands of dollars for full color spreads in Art News and Art in America if it didn’t work?

    I don’t see where artist’s should have to apologize for advertising and marketing their art (despite the fact that most can’t afford to) as long as the art itself was originally created with honorable, honest intentions.

  2. Dear Cliff and Shelley,

    Thanks for your comments. Cliff, yours are particularly insightful. I agree apologies not necessary. Buyers smart and beware or buy because you love the piece and want to live it. Shelley, your comments make staying up late writing the blog worthwhile.

  3. Barney, I attended your lecture at Digital Arts Studio in Atlanta. While I sell my work in galleries and on-line, I was contemplating the tradeshows to reach a larger market. After going to the Decor Expo this past weekend, I have to say your remarks about tradeshows were right on! It was void of all energy (and buyers). When one vendor asked if I was a customer (framing) and I said “yes”, he practically walked off. Self representing original artists were non-existent, except for one FL artist. The buyers I saw were grabbing the cheap imported “oil” paintings which were in every other booth. I am so glad that I didn’t sign on for this venue and had heard your suggestions for other areas of marketing. Keep the marketing information flowing!

  4. Can art and marketing co-exist? We think it’s vital.

    The more people are exposed to an artists’ work, the more opportunity to rent, lease or sell an artists pieces. Artists today need to become savvy marketers and use every resource they can to show their pieces to the world.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to Receive Tools Artists Use Download!


Search This Site