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Why Artist Businesses Are Always Personal and Unique and Why It’s a Good Thing They Are 


An artist’s business is an exquisite tapestry woven with threads of distinct creativity, pulsating authenticity, and intimate personal connections. This vibrant piece of work is as unique as the artist themselves.

— Barney Davey

As an artist advocate, I’ve seen firsthand the challenges visual artists face in running their art businesses. One of the biggest challenges is that art is a very personal and unique expression. And this can make it arduous to market and sell art, as it can be hard to reach a broad audience with something so personal. 

I’ve also found artists to operate their businesses in as diverse and unique ways as any business sector—more in most cases. No two are alike. And even when they study and train to learn how to emulate some other artist’s system, they throw most of it out and do their own thing. That’s what makes them the creatives they are.  

You Are Unique But Not Alone 

The uniqueness of your art business, and indeed those of any artists you might know, isn’t a coincidence. It’s a characteristic as inevitable as the diversity of brush strokes on a canvas.

However, there is also a silver lining to this. The fact that art is personal and unique is one of the things that makes it so special. It allows artists to connect with their audience on a deeper level. When people see art that speaks to them, it can be a truly transformative experience. 

Your Individuality Is a Strength: Harness Your Unique Qualities 

Be proud to be an artist and creative soul. Never let the fact that your business is personal and unique discourage you. Embrace it! It’s what makes your art special. And, if you’re willing to put in the work, you can use your personal and unique style to build a successful business.  

Every artist brings a distinctive vision and style, a unique ‘signature’ that sets their work apart. This uniqueness doesn’t end with your art; it extends into your art business, shaping its character and dynamics in a way that no one else’s business can. This personal touch is your strength. 

This individuality can sometimes seem daunting. Will your personal style resonate with your audience? Can it build the foundation of a successful business? Absolutely! Your uniqueness can help carve out a niche, attract the right audience, and create a distinct brand in the crowded art landscape. 

Your individuality is a beacon of authenticity in a sea of sameness.  

It provides a refreshing, genuine experience for your audience. So, embrace your uniqueness, and let it shine in every aspect of your art business. 

Your individuality isn’t just your signature—it’s your strength. It sets you apart, making you and your art business uniquely yours. Celebrate it and watch as it propels you toward success in your artistic journey. 

The Personal Touch of Artistry and the Power of Individuality 

Consider this: an artist’s journey isn’t simply about creating a beautiful piece. It may be subliminal, but the inventive process often infuses every nuance with something inspired by their creative soul. An artist’s connection with their creation is intimate and profound, formed from acknowledging their experiences, emotions, and perspectives.  

This immensely personal touch doesn’t stop at their art but extends to the business they build around their craft. It’s apparent in how they market their work, engage with potential buyers, and even price their art. 

What’s more, individuality isn’t just acknowledged in the visual arts; it’s celebrated. Artists bring to life their distinctive styles, experiment boldly, and lay bare their genuine selves through their work. This authenticity captivates audiences, as they aren’t just looking for art. They’re searching for heartfelt pieces that transcend aesthetics, allowing them to glimpse the artist’s essence. 

Art and Authentic Expression 

Art is so much more than a creative endeavor. It’s a mode of bona fide, original expression, a conduit through which artists can communicate their deepest thoughts and feelings. Every piece an artist creates offers viewers a window into their soul, fostering an emotional connection that can span lifetimes.  

This capacity to evoke emotion, provoke thought, and reflect the human experience makes art such a potent medium. When artists pour their hearts into their work, they create more than a visually appealing piece; they create a reflection of their journey. 

The Unique Journey of Art Businesses 

Just as every artist has a unique story, every art business has a remarkable journey. What sets art businesses apart from other sectors is that artists don’t just create tangible pieces; they imbue their creations with a part of themselves. This results in businesses that carry the artist’s personal touch at their core, making them unique entities in the commercial world. 

Standing Out in the Art Market and Cultivating a Signature Style 

The art market is a competitive landscape. In such an environment, the uniqueness of an artist’s business, distinct style, and unique approach to art are invaluable assets. They are singular in perspective, drawing in collectors and art enthusiasts who yearn for fresh views and genuine voices.  

Part of this distinctiveness is cultivating a signature style. A consistent, recognizable aesthetic allows collectors and art lovers to identify the artist’s work, contributing to their brand and reputation in the industry. It solidifies the artist’s brand, which in turn fortifies their marketing. 

The Challenge of the Art Business  

Artists in business face many challenges. However, as artists cultivate strong relationships with their audience, they also expose themselves to criticism. The vulnerability inherent in personal art can be a double-edged sword. While it allows artists to forge deep connections with their audience, it also puts them at risk of criticism and rejection. Undeterred, facing such risks amplifies an artist’s reputation positively. 

A delicate balance must be struck between maintaining artistic vision and achieving commercial success. Artists often grapple with this balance—the tension between remaining true to their passion and adapting to market trends. It’s a balancing act every artist learns on their journey.  

Embracing Self-Empowerment and Self-Awareness Is the Solution

By developing self-awareness, reflecting on their values, acknowledging their strengths and weaknesses, and understanding their audience’s reactions, artists can navigate these challenges and chart their unique path. They can embrace their uniqueness, trust their instincts, and stay true to their vision, even when facing external pressures. 

The Power of Doing Business Your Way 

Doing business in a way that reflects the artist’s individuality can yield remarkable results. It might not follow conventional norms but it opens doors to unique opportunities. Artists who prioritize authenticity and personal connection attract an engaged and devoted audience, forge deep relationships, and foster a community of supporters.  

Ultimately, there’s no “one-size-fits-all” solution in the art business. Each artist’s journey is unique, shaped by their individuality, experiences, and perspectives. It’s this uniqueness that breathes life into their art and their business. It’s what makes the art world such a vibrant, dynamic, and awe-inspiring place. 

I think artists—even if on the subconscious level—understand that the only way for them to have any comfort in business is to do it their way. And that includes accepting their way might not lead to wealth and fame.

Those things come at a price many can’t or don’t want to pay.

It’s called being normal; besides, there are so many good ways to be an artist.

It’s called being normal; besides, there are so many good ways to be an artist.

Contentment in the Artistic Journey 

A narrative seems to permeate our society, insistently whispering that to succeed is to rise to the pinnacle of fame and fortune. But as artists, you likely know better. You understand that success doesn’t always mean seeing your name in lights or your artwork commanding staggering price tags at a high-end auction house.  

Success can mean finding contentment in creating the art you love. It can mean running a modest but fulfilling art business that brings you joy. It’s about finding your unique voice and using it to color your artistic journey in the hues that resonate most with you. 

It’s essential to acknowledge and embrace that being okay is indeed okay.  

Your journey as an artist isn’t meant to be a race to a predefined finish line but a personal exploration where your happiness and satisfaction are the accurate measures of success. 

Permit Yourself to Enjoy Your Journey 

As artists, you don’t need external validation to confirm the value of your work or the path you’ve chosen. Instead, what matters most is how you perceive and appreciate your art and your business. The biggest favor you can do for yourself is to permit yourself to enjoy your art, take pleasure in your business, and find fulfillment in the path that you have chosen.  

There’s no shame in your journey, no guilt in choosing a path less trodden, and certainly no room for regrets over what could have been.  

Your way, art, and business are beautifully unique to you and deserve nothing but your pride and joy. 

You Were Always Going to Do the Business of Your Art Your Way! It Pays to Learn Your Best Way. 

I seek to encourage you to be unique in your art and business. And to understand that just as artists don’t need to know every technique to create masterpieces, they also don’t need to know everything about the art business. But they should know the best ways to do the business they do.  

With those thoughts, I invite you to learn about my new Blueprint for Art Business Success book. You can rely on it to help you manage what is essential about your unique art business. 

Let the Blueprint for Art Business Success Guide Your Way 

As you market your artwork, you will find times when you need a compass, a guide that can help you navigate the art business’s often complex and nuanced landscape. This is where the Blueprint for Art Business Success can become your trusted companion.  

This resource isn’t designed to change who you are or alter your course. Instead, it’s expertly written to support your unique journey, providing insights and recommendations tailored to artists. It is a well of wisdom from which you can draw as needed, offering you the best practices and industry secrets that can help shape your art business your way. 

Essentially, this guide reinforces your journey towards a fulfilling artist’s life. It gives you the knowledge to smooth your path, remove potential roadblocks, and ultimately enhance the joy you derive from your art business.  

Owning a copy of the Blueprint for Art Business Success is an ode to your continued growth and happiness as an artist. 

Taking the Next Step: Make Modest Investment in Your Artistic Journey 

As we conclude, it’s worth taking a moment to consider the next steps in your artistic journey. The most significant growth often comes from investments we make in ourselves—whether in time, effort, or resources. With that in mind, consider a modest ($8.99) investment in the Blueprint for Art Business Success book as a commitment to your ongoing growth and development as an artist.  

When you order your copy from this page, artmarketingnews.com/blueprint, you get a complimentary copy of the Self-Empowerment Journal for Artists ebook. These two resources complement each other perfectly.  

The “Blueprint” guides you on “How to Do It Right,” offering advice on best practices and a roadmap to steer your art business journey. The “Self-Empowerment Journal” speaks to “What to Do and Why,” helping you cultivate a deep self-understanding and confidence in your creative capabilities. 

Both resources acknowledge your unique journey as an artist and aim to provide tools that empower you to follow your path.  

Commit to Doing Your Unique Business the Right Way. 

Remember that an artist’s journey is a beautiful dance between creativity and practicality. It’s a journey that celebrates your unique voice and vision. And with the right resources at your side, such as the Blueprint for Art Business Success and the Self-Empowerment Journal for Artists, you can navigate this journey with confidence, knowledge, and, most importantly, joy. 

Take that next step, invest in yourself, and let your art and business continue to be unique and fulfilling adventures. Order your book bundle here.


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