I trust you listened to the free January 8th podcast with Jason Horejs, owner of Xanadu Gallery, and me. Our topic was “Choosing Marketing Methods to Sell Your Art.”
Among the various traditional and digital art marketing methods discussed, Jason and I singled out email marketing. We believe it is the most effective, efficient, and affordable proactive tool for artists to market their work.
There is so much to say about email marketing it cannot be covered in a single post. As such, subscribers will enjoy a series of future posts devoted to helping them master the best email marketing techniques. Subscribe and look for the series coming soon to your Inbox.
Artists can use all the art marketing methods listed below to gain awareness for and promote their art businesses. Most are covered in-depth as part of my four-hour How to Get Your Work Seen and Sold Webinar:
Websites and blogs work hand-in-glove with email marketing. Websites have evolved into a necessary art marketing tool for artists. It is imperative to use yours to stake out and own a permanent place on the Internet.
If you rely on some third-party social media platform, such as Facebook, Twitter, or Pinterest as your primary online communication tool, you are helping to build their business and their followers, and not yours. You are not a customer of these social media companies. You are a user. This means you own nothing, and you are owed nothing, including the names and contact information of your friends and followers.
Effective email marketing drives traffic to YOUR website and YOUR blog. Social media can help you develop a vibrant, growing email marketing list. It should never replace your website and blog as the primary means of marketing and selling your art.
A blog is a continuous log, a dynamic communication device between artists and subscribers, namely collectors and fans. Your blog allows you to create new content on regular basis. Fresh content is highly valued by search engines.
With your blog, you create an ongoing dialog with your collectors and best prospects. Download the free Blogging Tips for Artists podcast with Jason Horejs and me. Or search the Internet for many links to information about blogging for artists.
When you study the many excellent art marketing methods in the list above, it can understandably be confusing to choose your best options. Email marketing works in perfect unison with your website and your blog.
While your website and blog work together to showcase your work and provide insights into you as an artist, an effective email marketing strategy will generate direct sales for you like no other method on the list.
In future posts on this series, we’ll look at: