Perfecting your aural brand is like refining your brushstroke; both turn your art into experiences that leave a lasting impact.

— Barney Davey

In penning this weekly blog for 20 years, I’ve touched on nearly every aspect that drives an artist’s success. Today, I’m focusing on a topic no one ever mentions. Introducing “Aural Branding.” A critical yet often overlooked aspect of personal branding is the aural brand. Today, we’re going beyond the visuals, focusing on the power of our words and how they shape the perception of our art and us. 

What is Aural Branding? 

Aural branding is about the cohesive, persuasive way you talk about your art. It’s not the latest art trend; it’s vital to your overall branding, shaping perceptions when you cannot do it visually. Branding is often described as “what others say about you and your art when you aren’t there.” It echoes your narrative and values and is omnipresent, impactful, and, best of all, within your control. 

When you articulate your artistic vision, values, and the stories behind your creations, you enhance your brand’s depth and guide the conversation about your art. This consistency between your verbal and visual messages strengthens your personal brand, ensuring the narrative remains authentically yours. 

In other words, what you say, how you say it, and who you say it to matters a lot!

Why Your Aural Brand Matters 

Your chosen spoken words (aural brand) are as important as your visual work in making the entire experience memorable. Your words become anchors in your audience’s memory. They reflect your branding and reinforce your art’s narrative.

How to Find Art Collectors: A Trout Fishing Analogy
How to Find Art Collectors: A Trout Fishing Analogy

 

 

This phenomenon has viral potential when others—fans, collectors, or the media—begin to use your own words to describe your work. It’s like leaving breadcrumbs that lead back to your core message and values, ensuring the conversation about your art remains true to your vision. 

Unifying Voice and Vision 

Achieving harmony between what you say (aural brand) and what you create (visual brand) doesn’t just enhance your branding; it amplifies it. You create a powerful, cohesive brand identity when your verbal communications mirror your published words. This unity makes your art more memorable and your brand more robust, as it ensures that the narrative about your work remains controlled, consistent, and compelling, even in your absence. 

Simply put, the leverage you gain from working to improve your conversational skills is enormous. It’s the best self-development because the halo rewards pay off in all aspects of your life. Thinking about what to say to whom and why is clarifying. Learning to use your own best words comfortably is infinitely more manageable and fun than understanding Facebook algorithms and pixel marketing techniques.

Your Voice, Your Brand, Your Art 

In closing, never underestimate the power of your aural brand. It’s a key influencer in your overall personal branding strategy, with the potential to significantly impact the perception and discussion of your art.

By being mindful and strategic about how you talk and write about your work, you ensure that the narrative around your art remains firmly in your hands. 

Mastering Aural Branding with Art Talk Secrets 

I’ve always believed in the power of well-chosen words. That’s why I’m excited to introduce the Art Talk Secrets Mini-course. This course, priced at a mere $5, is designed to help you begin perfecting your aural branding, teaching you to speak about your art with confidence and authenticity. It’s more than enough to jumpstart improving your conversational skills.

How to Find Art Collectors: A Trout Fishing Analogy
How to Find Art Collectors: A Trout Fishing Analogy

 

 

Course Highlights 

  • 10 Art Talk Secrets Tidbits: These tips are gold. From sharing your artwork’s backstory to inviting personal interpretations, each includes example phrases or questions to spark engaging conversations. 
  • Personalization Techniques: Learn to tailor these concepts to fit your unique style and artistic voice, making your communications as distinct as your art. 
  • Weaving Backstories: Discover how to integrate compelling narratives into your discussions, enriching the connection between your art and your audience. 

Why This Course Matters 

In art, a robust aural brand complements your visual creations, making your work memorable and fostering more profound connections. By aligning your spoken and written words, you ensure a consistent and compelling narrative around your art that resonates deeply with galleries, collectors, and fans alike. 

Ready to Transform Your Art Conversations? 

The Art Talk Secrets Mini-course isn’t just about talking; it’s about unlocking the full potential of your art through strategic, meaningful conversations. With personalized communication strategies, you’ll navigate any situation gracefully, connect with diverse audiences, and open doors to new opportunities. 

This is your chance to turn conversations into powerful tools for your art career. Learn more and sign up here

Let’s not just make art. Let’s make connections that matter, conversations that resonate, and a personal brand that echoes beyond the visual. Join me in mastering the art of conversation and watch as new doors open for you and your art. 

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Tags

art talks, artful conversations, conversations, storytelling


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