What You Must Know—Beyond Eye Appeal—about Making Art that Sells. Find Out with the Fine Art Career Roadmap Mini-Course
Making art that sells is at the heart of successful art businesses. You and I, literally all of us are on a journey. We are bound to move forward in life and our careers towards destinations either chosen or by chance. As with any journey, you are likely to get where you want to go […]
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How to Make Lasting Success with a Small, Mighty List
Did you know you have the Visual Artist’s Advantage? Of all the arts and practically any business for that matter, visual artists need the smallest group of buyers to create long-lasting success. Think about it. Authors, musicians, playwrights, and filmmakers all plan to market the fruits of their creativity to thousands, tens of thousands, and […]
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You Can Change How Art Buying Decisions Evolve When You Wrap Your Brain Around Insights into the Process
Art Buying Decisions Are Carefully Considered You know this from experience. Art doesn’t sell itself. Original artwork is rarely a spontaneous purchase. That’s because it requires discretionary income. It is something the buyer will own for a very long time. Most often involves spouse/partner approval. Moreover, it will be on display as a constant reminder […]
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