How Artists Can Use Storytelling and Why It Works
These two words sum up the power of storytelling and explain why it works—human interest. There are two more words in the form of a question that the best communicators use. So what? As soon as you veer off the path into dry facts, you’re done, finished, over and out. Plain facts, especially those taken […]
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How Does a Pandemic Change Art Marketing?
What Happens to Art Marketing in a Pandemic? Without question, nothing is the same since Covid-19 reared its ugly head. And many things are changed forever measurably. Whatever life looks like in the post-pandemic world, it is sure to be vastly different. It’s all so confusing because there are so many questions that no one […]
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How to Price Art to Get Top Results and Sell More Art
How to Price Art Right Is a Universal Challenge for Visual Artists The question of how to price art is an inescapable task that often feels challenging to tackle. It’s easy to understand why. Prices for artworks are all over the board from multimillion-dollar spot paintings by Damien Hirst down to dirt cheap prints run […]
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