Can Visual Artists Succeed Without Using Twitter and Facebook?

90-Day Ninja Marketing

Get your top priority marketing tasks done fast & right. Go to bdavey.co/ninja

There’s obviously more to it than that, but this is a good overview of how to get started using Web 2.0 to promote your art career.

Follow Barney Davey aka barneydavey on TwitterFor nearly four years I have been honored to be a guest blogger on Absolute Arts, which remains one of the most highly respected and trafficked online art sites. My most recent post for it went up today. It is titled: Success and the Unconnected Artist. The post tackles a question am frequently asked, which is can I make it as a visual artist without having a Twitter and Facebook account? Not to mention Linkedin, MySpace, FriendFeed, Flickr and on and on.

Barney Davey's Facebook Profile

The short answer there, and I encourage you to go there for the longer one as well, is yes. An artist can devise ways to sell art and enjoy a viable long term career without the benefits of Facebook and Twitter, etc. While I am a strong proponent with my own regular involvement, I think most visual artists who do participate in social marketing would be hard pressed to accurately assess their return on investment from their involvement. This incongruity does not diminish the activity.

David Ogilvy, arguably the most influential advertising person ever, is reported to have said, “Half the advertising I do works, I just wish I knew which half.” So if a Madison Avenue superstar can’t pinpoint return on investment, it means you shouldn’t fret over it either. Despite believing it’s possible to make a career outside of the Internet’s widely bandied Web 2.0 tools, I remain a stalwart believer that artists can positively affect their careers by using them.

GET MORE DONE IN 90 DAYS THAN IN A YEAR
Join the 90-Day Ninja Marketing program. Click to learn more

In order of importance, I would start with a good Web site that can professionally promote and properly present you and your work. Follow that with a blog and then let those things be the platform to launch into Twitter and Facebook, which can effectively be used to drive traffic to your site and blog. There’s obviously more to it than that, but this is a good overview of how to get started using Web 2.0 to promote your art career.

90-Day Ninja Marketing

Get expert help to get your top priorities done fast & right. Go to bdavey.co/ninja

Click Here to Leave a Comment Below 9 comments
Recommended
There will always be a place for limited editions, I…