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What Is Art Marketing? | Why It Is Important?

Art Marketing Works At its basic level, art marketing is a systematized process of creating awareness and interest for an artist or artwork that leads to a desire to engage the artist, gallery,  or company, to own its products, use its services, or all of the above. Businesses, large and small, use marketing to communicate […]

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Local Marketing | How to Make a Thriving Art Career!

Advantages and challenges of local marketing Editor’s note: This post is an excerpt from my Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career book. What are some of the benefits of local marketing? Naturally, you get to sell to people you know, or to someone who knows the people you know, and they […]

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