Build Your Confidence to Your Delightful Advantage
Ambition will where talent will not – Barney Davey
The above is a phrase I coined a few years ago. What I’m saying is talent alone will only take you so far. It’s a sometimes bitter pill to swallow. But, it’s true that blind ambition will drive success to the point where talent is not the critical factor. We all know there are plenty of talented artists, musicians, writers and other creative types who never seem to get their due. Lack of ambition is one problem. Self-limiting beliefs are another.
Success Is a Very Personal Decision
Perceptions of success by others screw up a lot of otherwise happy careers. By that, I mean, if you are working to fulfill dreams that are not yours, you have a problem. Success looks different for everyone. If you enjoy making art and are happy with occasional sales because you can’t deal with the business side, that’s okay. If you are making $200,000 per year because you are an art-making marketing machine who loves what you’re doing, that’s perfectly fine, too. Just always remember. You decide. All others are opinions that you choose to value or not.
The Social Media Unreality Sham
Stop measuring your success against that of others. Social media is a mental minefield. When you see the fabulous looking lives of others, it’s easy to get down on yourself because you can’t compete. Stop comparing. It’s an unnecessary way to make yourself feel bad, especially when you are reacting to a carefully cultivated view of another person’s life. The reality is in the day-to-day grind of life; things are likely not as hunky-dory as the poster makes it appear on social media.
Chunk Down Ambitious Goals into Daily Tasks
Figure out what is essential and valuable to you. Evaluate to know if your goals are realistic on a stretch. If they are, then set up systems to break them down to daily activities and start keeping score of tiny wins. Celebrate your tiny wins. Pretty soon, you’ll begin to see a pattern of real success based on your goals, not what others think you should be doing or accomplishing. That’s how you stay content while plowing ahead.
Art Career Success Frustrations Are Common
While I have often noted that ambition is an enormous element in art career success, I realize many ambitious artists struggle. They are putting in the time. They are talented. They have a distinct body of work. Unfortunately, despite these positive attributes, they remain behind in career achievements in comparison to artists similar to them.
How Does This Happen?
There are many reasons why some otherwise talented artists do not get their due.
- Their geographical location is a potential problem.
- They or a family member may have physical or psychological issues.
- They may be impoverished.
- They are thinking small and running bad scripts that empower self-limiting beliefs and crush art career success.
Although I have great sympathy for artists dealing with the first three conditions listed above, fixing them is not the focus of this post. I also will say I am neither a self-help expert, nor do I have any specialized training or education that qualifies me to help with running bad scripts and removing self-limiting beliefs. What I do have is the power of observation, years of art marketing experience, and a desire to share the advantages of running your life and career with a grounded abundance attitude.
From my experience, I can tell you that you do have control of the thoughts that run those bad scripts. I also realize it is a significant undertaking to reverse deeply embedded emotions that may have trauma or life experience fueling them. The first step is the realization there is an alternative. The second is working on making the change. The next is to chip away even when the demons of the past are doing their best to keep you in check and hold you back from moving on with your life. Any kind of support to help you is worth pursuing.
What Makes Big Hitters Different?
When you look at the career paths of top artists who have made it regarding income, for example, they make $100,000 or more annually; you will find they have had quantum leaps in their income along the way. There is no escaping making quantum leaps if you want high achieving art career success – steady small incremental increases in sales and prices will fail you.
For instance, let’s say your current annual income is $25,000. To get to a $100,000 yearly income, you have to compound a 10% growth for around 15 years. That’s a long, long time. And, in 15 years, $100k will not be what it is today.
If incremental growth is acceptable to you, then you have painted yourself into a picture of self-limiting beliefs.
If you think raising prices 10% a year is too much, you are running a bad art career success script. Sure, even big hitters have years when their progress may not be quantum, and a 10% pop is okay. However, without quantum leaps along the way, they would be stuck in an income range that is an art career success killer.
Stick Your Courage & Grow.
It takes brains and courage to get higher prices. If your highest rate for your work is $2,000, ask why. Can you make an artwork twice as large and twice the masterpiece of any previous work? I think most of you can, but if you don’t, it’s probably due to a self-limiting belief script running full-time in your head. Realizing the only price police are the ones in your head is a fantastic way to let go of a bad script.
How to Increase Your Price Ranges.
Granted, you cannot just markup your work 50% overnight and hope that it will sell. You have to put some substance on your pricing and add a plausible rationale, too.
Here is an example of a self-imposed, self-limiting pricing strategy. If you tell your buyers or potential galleries that your work sells in a range of $200 – $2,000, you are letting them know your maximum price. Most are likely to look for your medium priced work, or dicker with you to lower your top price.
What is stopping you from making a piece for your portfolio that priced at $4,000, $5,000, or double or triple your current top price? You, and only you. That is all. Start planning now to plan and execute a masterpiece that is worthy of double or more your previous highest price. It may take a while to sell it, but it does wonders for your pricing range, your buyer psychology, and for lifting your self-limiting beliefs.
Learn from the Smartest Retailers.
Now you can display or show pictures of an actual piece that you can recommend with confidence and pride that gives you a 100% or higher range than you had previously. It makes the higher-priced work you typically sell look like the safer middle ground purchase that is a bargain by comparison. You have now stepped out of your self-limiting belief and stopped mentally capping your work for your buyers and yourself.
Smart retailers will always show you the best, most high priced work to start. They know it drives their average selling price higher, which makes their staple items easier to sell. Moreover, I promise this will happen to you, too: By offering the expensive versions of their goods, those retailers know they will find some buyers who are willing to purchase them without blinking. You have buyers out there for your newly minted higher priced work, but you will never discover them until you put it up for sale.
Leverage Is a Key.
Finding leverage points to help you take quantum leaps will make for enormous differences in your art career success. The pricing strategy I have given you here is just one scenario. There are many other ways to leverage your art career. Just as you use your imagination to create things, you can decide what to do with your career and how to leverage it also by using your creativity and imagination.
The power of self-belief is one of the most significant driving factors behind tremendous success. So is creatively thinking and acting on ways to leverage your career and recognition for it. An outsized example is Wyland’s 100 Whaling Walls. He estimates a billion people have seen them.
I believe finding new, plausible ways to increase your price range is a key leverage point. Leverage points are all around you. They can be in your work, in your materials, in your marketing, in your publicity, in your promotion, in your branding, or networking.
You Can Learn to Believe in Yourself; You Can Do It!
The thing holding most artists back are bad scripts and limiting self-beliefs. Those scripts bind them tighter than any ropes ever could.
The first step is recognizing and accepting your self-limiting beliefs. The second is committing to work on ridding yourself of them. You can blame nature, nurture, or anything you want. You may be right that you got a raw deal. Life can be hard and unfair.
Nevertheless, it does not matter because you ultimately have the power of free will to lift yourself above your circumstances. People do it every day, so can you. I know you can do it. Now, you have to start to believe in you as I do.
Learn to observe your behavior. Figure out where your career is hitting the wall. It’s not all bad scripts holding you back, but often they are intertwined with other factors. Gaining self-awareness is key to understanding where the bottlenecks are in your art career success. Those pain points, bottlenecks, or whatever you call them also are leverage points when you fix them.
Don’t try to work on too many things at once. Tackle the most obvious, the most important, or the easiest, depending on what else is going on in your career and your life. Never underestimate the power of believing in yourself. It has performed miracles on art careers and can for yours as well.
- How Positive Thinking and Massive Action Make Success
- How to Take Heart and Make Selling Art Awesome
- How to Price Your Art to Make More Money