If you are candid enough to agree to the question in the headline that art marketing is something you despise, then good for you for your honesty.
Coming to grips with those things that you don’t like to do, or are afraid to do, starts with the frank analysis that you are turned off or scared.
By realizing you have a problem, you can begin to fix it. On the other hand, if you are clueless or in denial, then you haven’t a chance of correcting actions that may be holding you or your art career back.
Getting good at art marketing and the whole of art business is a struggle for many artists struggle. Often the thin line between a successful career and a mediocre art career is how well one adapts to learning and utilizing effective art marketing and basic business skills.
While there virtually is no way around of performing hands on art marketing tasks in the early going of an art career, you eventually can delegate much of the work around marketing your art career. If you are one of the fortunate ones, you may have someone close to you that is ready and capable of taking on the daily art marketing chores in your art business.
Another option is tapping into the growing ranks of virtual assistants. These independent contractors can do nearly any project for you, short of making art. And, if you look at artists such as Andy Warhol, Roy Lichtenstein, and Dale Chihuly, you realize they employ assistants who help them make the finished product of their art.
You can find Virtual Assistants, or VAs, locally and online. More and more, VAs attend business-networking meetings to help them find clients. These range from traditional business networking groups such as Business Networking International, (BNI), Chamber of Commerce meet and greet functions, and some more relaxed for-profit events staged to help professionals find each other.
Referrals are always a terrific way to find any kind of employee or contractor. Online offers many ways to find a VA for your needs, including these suggestions:
The most crucial thing is to know what do you want your VA to do for you. If you describe your tasks too loosely, or ambiguously, it makes communication and accountability difficult to manage. If you are restrictive, you can end up doing too much work yourself, or not getting enough accomplished for the given potential of the situation.
A good VA, or maybe more than one, can do a lot for you. They can do market research, help you create a mailing list, manage your social media programs, make sales calls, do bookkeeping, manage your schedule, and much more. You may not need that much assistance, or be able to afford it. Pick the things you want to do the least, or admittedly suck at doing them, and then find the right VA to fill that gap.
Both start with simple plans taking small steps towards a larger, grander vision. At first, you want to take on only enough to make sure things run smoothly, goals are met, and tasks completed. As you progress, you move towards accomplishing more complex tasks and tackling more challenging goals.
Athletes often mention staying within themselves. This doesn’t mean you are not capable of potentially extraordinary things. It means you strive to get the best from your potential with the realization that proficient performance will take you to your loftiest goals.
There is plenty of time left in this year for you to start tackling art marketing opportunities, and to bring in the right VA to help you make the most of them.