Email Marketing Podcast | Free Download Available

If you could not make the podcast with Jason Horejs on the importance of email marketing for artists, you can watch it on YouTube now. Here it is:

Your email list is among your most valuable assets

Today, websites are standard issue, meaning you must have one. For most artists, regularly posting to a blog is an important way to build followers. Both are great tools to help build your email marketing list. An active  email list is your best art marketing tool to help you sell art, and when it comes time to value your business, it can add real, intrinsic asset to your business.

Use traffic to your blog and website to build your email list

Every one of your marketing tools should have the goal of driving traffic to your website and blog. Sure, they can multipurpose to help you earn interest in your work, traffic to gallery openings or shows, and many other things, but you need to include using them to help you build your email marketing list.

Free Art Business Checklist
Get your free Goalkeepers Club checklist. All help. No pitch.


Mailing list management/bulk email



URL Shortener

 Related Email Marketing  Blog Posts:

Free Art Business Checklist
Get your free Goalkeepers Club checklist. All help. No pitch.
Free Art Business Checklist
Get your free checklist. All help. No pitch.


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  1. Barney,

    Your new “Guerilla Marketing for Artists” book is excellent. It’s chock full of inspiring ideas and pragmatic advice, and I encourage everyone interested in the topic to read it.

    I just left a full-time high tech career to focus on my next career – oil painting, and have already started using your recommendations and tips. Thank you!

    All the best,

    1. Hi Holly,
      Thank you for taking your time to comment, and for your kind, encouraging words about my new book. Wishing you great success with your art career!
      Cheers, Barney

  2. Dear Mr. Davey,
    I had purchased “Guerrilla Marketing for Artists” recently.
    It is without any question, the best contemporary resource, or, if you will, the best resource-period, the best tool, for any artist at any level.
    I stress the word “contemporary”, because as you have written in your book, the business of marketing artwork has changed significantly in the last five years, to the point that the marketing of one’s art is a completely new landscape of opportunities.
    One does need guidance, however, to find one’s way around this new paradigm.
    I would consider your book “Guerrilla Marketing for Artists” as the compass and global positioning system/survival kit for all artists to hone in on the 21st Century’s new landscape of opportunity.
    Thank you !,
    Bud Smallwood

    1. Dear Bud,

      First, thank you so much for your thoughts and reaction to reading my book. It means a great deal to me for you to have taken your time to comment here. What you say validates more than a year of work in putting the book together, and the decades of experience that made it possible.

      Second, I’m referring to you as Bud, rather than Mr. Smallwood, because I am certain that is just the way it out to be between a couple of guys named Bud and Barney.

      Finally,and most importantly, I wish you great success with your art career and all your endeavors!



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