Selling art and art marketing are looking up in 2012. I will be around with new ideas and information to help you succeed.
Joy to the World ~ Joy to You
While there are obvious difficulties each of us face—some are personal, others related to things we can’t control—there are reasons to be optimistic and hopeful for 2012. We are seeing a mild upturn in economic news, the Christmas shopping season is looking good, the War in Iraq is over, and most of all, visual artists continue to find new ways to get their work sold.
Many of us pine for the good old days when things were simpler. But, simplicity aside, it always was a tough row to hoe to become a successful artist. Straight up, it was never easy. What’s different now is artists are not dependent on a gallery distribution system to get their work sold. Many still effectively use galleries, but they also are supplementing their sales by including some form of direct sales.
Previously, it was nearly impossible for a single artist to amass a large mailing or emailing list of potential collectors. The degree of difficulty and the associated costs were too great for visual artists to handle, especially emerging artists.
Affordable websites, blogs, social media and e-commerce solutions have taken marketing art and made it the equivalent of print-on-demand printing technology. No one has to bet the farm on whether they get it right or not these days. You don’t have to eat huge inventory costs of prints that don’t sell. And for instance, you don’t have to spends thousands on trade magazines and tradeshows to gain awareness for your art. Those are still useful marketing vehicles, but not as potent as in the past.
If you are in Scottsdale this January, I’m speaking at the Putney Painters Week
Date: January 16, 2012 – January 20, 2012 ♦ Location: Scottsdale Artists School and Legacy Gallery
“Outside the Box” Art Marketing Seminar with Lori Woodward and special guest speakers. Difficult times call for different approaches to selling artwork. Join Lori, along with guest speakers Jason Horejs and Barney Davey as they present both traditional, as well as unconventional ways artists are actually making a living in today’s economy. January 19-20, Thursday and Friday, 9am – 4pm. $200 for 2 days – In studio at SAS.