So, don’t take me wrong. You have stacks. I have stacks. We all have stacks.
In this post, we’re talking about stacks of inventory and stacks of income. I ask the question about the size of your stacks because you must have them on even keel to grasp and maintain success. By that, I mean having stacks in a balance rather than working to build one as large as possible.
It’s a good idea to start the New Year thinking about where you’re at with these crucial parts of your business. The most efficient way to operate is to keep them in balance. It is sometimes a tricky challenge to achieve a balance of inventory and income.
Like all business owners, you need many things working right to attain the success you desire. As a visual artist, these things are what needs your constant attention. Your business livelihood depends on you creating steady supply of:
If the flow on any of the above items is at a trickle you have a problem. You are out of balance. The most typical problematic situation looks like this:
Too much inventory and not enough income is stressful both emotionally and financially.
Your art, your life, your finances, your relationships, even your ability to stand on two feet require balance.
When you dial in making the right art and finding enough buyers so they are both contributing to the health of your art business; you get a chart that looks like this one:
It’s simple. The glue is buyers. Without them, your inventory stack grows, and your income stack dwindles. In the three things mentioned above that every artist needs to succeed, buyers are the middle item. That’s not random. Buyers hold your art business together. They make it grow, or without them make it fail.
I would never discount the importance of the art because it is the essence of your business. Without it, without your creative energy and vision, you could be selling widgets. That you are creating a business around something that comes from your vision, imagination and ambition are what makes the art business so alluring. I get that.
I also get that if you want to gain the recognition you deserve and to enjoy the financial rewards that are possible from making alluring art that you need a business model worthy of your art. That’s where I come in. My business model is helping artists succeed at the business of art.