Build an Art Market – Profit from Your Passion
Art Marketing Mastery Workshop
Given current conditions, it is a wonder any artist or publisher is doing well. And, yet here is a story that proves when you follow your passion and create something that touches people in a compelling way you can grow a business in the most trying times.
The past five years have been very difficult for artists and publishers in the art print market. The dwindling pages in trade magazines and disappearance of formerly important tradeshows serving the art print market punctuate the point.
Tough times do not mean there are no opportunities
Given current conditions, it is a wonder any artist or publisher is doing well. And, yet here is a story proving when you follow your passion and create something that touches people in a compelling way, you can grow a profitable art business in the most trying times. Such is the case of Ashley Goldberg and her partner Drew. She is an artist who draws whimsical images and turns them into prints sold on her Etsy shop.
Kudos for getting ink from Inc. Magazine!
The result of creating such work and making it available on Etsy is her site is one of the most “hearted” on all of Esty and she and her partner Drew end up as part of a cover story in Inc. magazine. The cover story title is How to Launch a Dream Career and Profit from Your Passion. The aricle within the feature about Ashley and Drew is titled Start-Ups 2010: Building a Market for Art.
Take heart and take notice.
It’s obvious not every artist reading this post is destined to be featured in a national business magazine. Nevertheless, there are unending promotional and publicity opportunities for visual artists willing to work at turning possibilities into realities. You can be one of them if you put your mind, your body and your will to it.
If you want to be noticed, do something worth noting.
I do not know if AshleyG and Drew courted the publicity directly, or if they just got “lucky.” Truly, it does not matter. If it is the latter, as I suspect, I would argue their luck is the residue of the hard and dedicated work they have put into making their art print business happen.
I bet the best is yet to come and that we have not heard the last from AshleyG and Drew. What is exciting to me is I know there are many more artists out there who are breaking into the print market on their own terms and enjoying the success that comes with it. If you are one of them, I would love to hear from you.