how to price art resource kit

Grab this bundle of art pricing resources, including popular formulas & calculators


How to Price Art

Make ​Art Pricing Decisions with Confidence

The moment you make a mistake in pricing, you’re eating into your reputation or your profits. – Katharine Paine

Check Out These Tools Designed to Help You
Make Smart, Profitable Business Decisions

Properly pricing your art helps to guide your art business with clarity and sanity. You will find it all comes together when you can with confidence:

  • Accurately price your art, and 
  • Make realistic annual sales and income projections

The knowledge you are making informed choices about your business and marketing puts you on the path to increased sales and lower stress. Access to the right information gives you a competitive edge that significantly boosts your odds of success as an art entrepreneur.

It's Not about How Much You Sell. It's about How Much You Keep

​Don't make the mistake of underestimating the value of accurately forecasting your annual sales and income projections! 

​To give yourself the best chance build a thriving art career, you must make decisions based on reliable data. Knowing how to balance expenses, prices, and sales volume puts you in control. You don't have to guess or leave to chance how much money you will make in a year.

Artist's Annual Income & Pricing Calculator

 With the annual sales and income calculator, you can run "what if" pricing and sales scenarios. For instance, with this "x" given expenses, if my average sales price is "y" ($1500), then I need "x" (38) sales to earn an annual income of $36,000 after expenses and before taxes. Your inputs and results will differ from the above example.

​You can input variables to come up with different results. The point is to give yourself a believable picture of what you need to do to earn the income you need and desire. 

The How to Price Art Course Includes More Than Pricing and Income Calculators  ​

In addition to the calculators, you get valuable ebooks, resources, and how to price art content. All in all, the total value you receive far exceeds the $40 full price of the course. Putting problems and worries about how to price your art behind you once and for all is priceless.


The full retail value of the course is $40. For a limited time, you can choose to pay what you want to get lifetime access to the course. We believe accurately and confidently pricing your art is critical to your long-term success as an artist. And, for full transparency, we believe helping you with this essential component of your art career will encourage you to consider other courses we offer when they suit your needs. 

​Please go ahead and make an offer - we make this flexible option voluntarily, and as such you can be sure there is never any judgment about what you offer. Pay what you can and what you want. You will get instant access to the course, calculators and all the content. 



Pricing Formula Calculators

Includes formulas for the most popular art pricing options

  • Square Inch x Dollar Calculator
  • Hourly Wage x Hours Spent + Expenses Calculator
  • Linear Width + Height x Multiplier Calculator 
  • How to Price Art formulas


    Annual Income, Sales, & Pricing Calculator

    Use it to run projections for any of these scenarios and more. Click the calculator image to see how it works. 

    • ​Minimum price per piece to hit a desired income
    • Adjust the number of pieces you need to sell to earn a desired income 
    • Annual income after taxes 
    • Monthly ongoing business expenses annualized 
    • Annual business and marketing expenses 
    • Annual miscellaneous expenses
     annual income and sales calculator


    ​Email Subscriber to Sales Ratio Calculator

    Dial-in the number of email subscribers needed to hit your goals

    ​Determine the size of the list you need to fulfill your goals for sales online and through email.

    Knowing the list size you need makes planning and budgeting to hit that mark easier and faster.

    How many subscribers do you need x300



    You get two very helpful ebooks on how to price art, plus a curated array of articles, links, useful resources, and other valuable bonus content.

    ​Bonuses include a free copy of both my How to Price Digital Fine Art Prints and How to Price Art ebooks.

    Also, you get many insightful resources on how to price art, useful links, and articles. Updated frequently.

    Learning how to price art prints is a significant challenge for visual artists. Since no accepted standards exist for pricing giclées, the industry term for digital fine art print reproductions, artists are left to costly trial and error methods. How to Price Digital Fine Art Prints, a new e-book by art print industry veteran, Barney Davey, fills the gap.
    How to Price Art


    ​Pay What You Want Offer

    You get two very helpful ebooks on how to price art, plus a curated array of articles, links, useful resources, and other valuable bonus content.

    Use this unique offer to get the course, the calculators and bonus content. Pay what you want.

    The regular full price for the course is $40. With this offer, you pay what you want to get the course. Offer only available on this site. 


    The Pay What You Want Offer Is a Limited Time Deal

    The first calculator gives you three easy ways to price art. With the second, you will accurately forecast your annual income based on sales, expenses, and the price of your art. Change the values to come up with different scenarios. The third calculator tool predicts how many subscribers you need to hit your sales goals. You also enjoy pricing art ebooks. Bid as low as $10 to get this deal today.

    how to price art bundle

    100% Satisfaction Guaranteed


    Barney Davey
    Barney Davey
    Art Marketing News

    About the Author

    Barney Davey has an extensive background in the art business and is an ardent encourager and enabler of the direct patronage movement. He began teaching artists new ways how to find art buyers and how to sell art in 1988. 

    He shares insights and experiences with artists. They use his insider knowledge to help them find collectors, sell more art and create abundance and prosperity in their businesses.

    Davey is the author of six bestselling books on art marketing. He's presented workshops and published articles for The Artist's Magazine, Art Business News, Art World News, Professional Artist, Picture Framing Magazine, Artists Network  and more. The online courses and workshops he produces at include the most comprehensive art marketing training available for artists. 

    Bestselling books by Barney Davey


    As Seen In & Featured By the Above

    As Seen In


    “Thank you for the excellent instruction you provided for us sculptors at the 2017 Loveland, Colorado Sculpture in the Park artist's seminar. Because of your presentation, I was able to sell 60% of the sculpture that I brought to sell at the show.”

    J. Richard White
    ​J. Richard White

    “I've been an artist in two different mediums for over 25 years. I had some modicum of success. However, since  I've been reading Barney Davey’s books and joined the Art Marketing Mastery Workshop Facebook group I've learned more about art marketing and found tools that consistently work…Each time I utilize your training, I learn something, and go on to make art sales. I'm very grateful.”

    Jana Kappeler
    ​Jana Kappeler

    100% Satisfaction Guarantee

    You are fully protected by our 100% Satisfaction-Guarantee. If you are not pleased with this offer you have 30 days from purchase to request a refund. Just let us know and we'll send you a prompt refund.


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