Join us for a year-long adventure with our ‘Monthly Art Marketing Tips’, an invitation to enhance your creativity and elevate your art business, one inspired step at a time. — Barney Davey

Awakening Your Creative Abundance with Joy & Gratitude 

Welcome to a new chapter in our journey as Art Marketing News community creatives! As we step into the fresh beginnings this year brings, I am excited to unveil a new series: “Monthly Marketing Tips for Visual Artists.”

“Kickstart the Year with a Personal Passion: Creating a Themed Art Series” is our first topic.

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Celebrating Creativity and Resilience  

This series is an ode to the creative spirit, a salute to the resilience of artists, and a roadmap to nurturing your art business infused with joy, abundance, and gratitude. But it’s more than just a compilation of strategies; it’s about focusing on one actionable, meaningful activity each month. 

One Focus Each Month for Maximum Impact  

Each month, we will zero in on a specific topic, carefully chosen to ignite inspiration, foster innovation, and provide practical solutions to the unique challenges that visual artists encounter in today’s ever-changing world. 

The philosophy behind this approach is simple yet powerful. By concentrating on a single activity, we aim to avoid overwhelming you and give you the best chance to engage with and thoroughly enjoy success in each endeavor. This way, by the year’s end, you’ll have a repertoire of new, practical marketing tools actively working for you. 

Inclusive Insights for All Artists 

Whether you’re just starting your artistic journey or are a seasoned veteran in the art world, these insights are crafted to help you deftly navigate the art market, forge deep connections with your audience, and add rich, meaningful layers to your artistic journey. 

Let’s begin this adventure with joy, enthusiasm, and gratitude, vowing to embrace each month as an opportunity to grow, learn, and flourish in our creative endeavors. 

January Feature: “Kickstart the Year with a Personal Passion: Creating a Themed Art Series” 

As we enter January, the air is charged with the energy of new beginnings and untapped potential. It’s the perfect time to infuse your art practice with renewed passion and purpose. This month, we’re focusing on how to kickstart your year by creating a themed art series. It’s an excellent way to have fun, promote your work, and sell more art.

Why a themed series, you ask? A themed series is more than just a collection of artworks; it’s a narrative, a journey you invite your audience to embark on with you. It reflects your interests, experiences, or convictions, offering a deeper glimpse into what moves you as an artist.  

The connections your themes can make are invaluable—they transform viewers into participants and co-explorers in your creative journey. 

Finding Your Theme 

Your theme could be anything that resonates with you. Here are some ideas to spark your creativity: 

  • Celebrating Everyday Beauty: Create a series centered around the simplicity and charm of everyday objects or scenes, like the elegance of daisies or the quiet moments of daily life. 
  • Historical Anniversaries: Commemorate significant events like the 80th anniversary of the Normandy landings, offering a reflective and respectful exploration of history through art. 
  • Cultural Celebrations: Embrace themes like the Year of the Dragon, delving into such celebrations’ rich symbolism and cultural significance. 
  • Color Inspiration: Take inspiration from the Pantone Color of the Year, ‘Peach Fuzz,’ creating works that explore its aesthetic and emotional connotations. 
  • Global Events: Capture the excitement and spirit of international events, such as the 2024 Paris Olympics, through your artistic lens. 
  • Local or Personal Events: Capture and celebrate the unique spirit of community festivals, personal milestones, or neighborhood tales through your art.

The key is to choose something that ignites your passion. This emotional investment translates into your work, making each piece more compelling and genuine. 

Creating the Series 

Once you’ve settled on your theme, plan your series. Will it be a set of ten paintings? A collection of mixed-media pieces? Consider the size, medium, and style that best convey your theme. Consistency is vital in a series, but there’s ample room for creativity within these bounds. 

When envisioning your series, think about how each piece will interact with the others. Will they stand alone or come together to form a larger narrative? This situation is where your artistic vision comes into play.  

For example, you might choose a uniform size for each piece to create a sense of cohesion or deliberately vary the sizes to evoke different emotional responses. The medium you select can also greatly influence the impact of your work. While oil paints might lend your series a traditional, rich feel, digital art or mixed media can give it a contemporary, eclectic edge. 

Additionally, consider the practical aspects of your series. How much time will you allocate to each piece? What materials will you need, and what is the cost? Planning these logistics can help you stay focused and organized, ensuring a smoother creative process. 

Moreover, think about the end goal for your series. Will you exhibit these works in a gallery, sell them online, or display them in community spaces? Knowing where your art will eventually live can also guide your creative decisions, from the scale of your works to the themes you choose to explore. 

Finally, don’t forget to document your creative process. This activity can be a valuable tool not just for your reflection and growth but also for marketing your series. Sharing behind-the-scenes glimpses can build anticipation and connect your audience more deeply. 

Creating a themed series is an opportunity to delve deep into a subject that resonates with you and to present it through your unique artistic lens. It’s a journey that can challenge and expand your skills and, ultimately, enrich your practice as an artist. 

Free Art Business Checklist Download
Free Art Business Checklist Download

Storytelling Through Art 

Each piece in your series tells part of your story. Think about how these pieces connect, communicate your theme, and collectively present a cohesive narrative. This storytelling aspect will captivate your audience and set your series apart. 

In weaving this narrative, consider the viewing sequence of your pieces. Like book chapters, each artwork can build upon the last, gradually unveiling the story you wish to tell. This process can be a chronological journey, an emotional progression, or a shift in perspective.  

For instance, a series on ‘The Four Seasons’ might start with spring’s rebirth and conclude with winter’s quiet dormancy, each painting capturing the essence of a season. Alternatively, a series exploring an abstract concept, like ‘Hope,’ might progress from subdued, darker tones to vibrant, luminous hues, symbolizing the journey from despair to optimism. 

Moreover, it’s not just the visual elements that narrate; titles, accompanying texts, or even the arrangement of your pieces in an exhibit can contribute to the story. A thoughtfully chosen title can add layers of meaning, while a descriptive text can provide context, guiding your audience through your artistic vision. 

Remember, your series doesn’t have to tell a linear story. It can be a collection of different perspectives on a theme or variations on a visual motif. The beauty of art is in its ability to communicate complex ideas and emotions in ways that words cannot. Your series, through its collective narrative, offers an opportunity for your audience to experience, interpret, and connect with your theme in a profoundly personal way. 

Sharing Your Journey 

As you create, share your journey. Use social media, your blog, or newsletters to give sneak peeks, share progress shots, or discuss the inspiration behind each piece. Doing this builds anticipation for the final reveal and strengthens your connection with your audience. 

Turning Passion into Purpose 

To add another layer of depth to your series, consider aligning it with a cause. Perhaps a portion of the proceeds from each sale could go to a charity related to your theme. This approach adds a philanthropic dimension to your work, attracting patrons who share your values and wish to contribute to the cause. 

Final Thoughts 

Creating a themed art series is more than an artistic endeavor; it’s a journey of self-discovery and expression. It allows you to start the year with a clear focus on a passionate project that has the potential to grow and evolve throughout the year. 

Stay tuned for next month’s feature, where we’ll explore the exciting world of art licensing. But for now, let’s pick up our brushes, chisels, and creation tools and embark on this thrilling adventure of crafting a themed art series. 

Here’s to a year of creativity, connection, and growth. Let the journey begin! 


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  • Thank you Barney for this one! It’s exactly what I did earlier this year to freshen up my collection, my online shop and my attitude!

    • Hi Jeni, Thanks for your comment and sharing a bit of your story. Congratulations on your changes. All the best to you!

    • Abiodun Akinkoye says:

      Thank you sir. Marketing is key. Looking forward to fruitful 2024.

  • Hi Barney, I love your blogs and I think you give a lot helpful and useful resources to Artists. Such as myself. Thank you for all of your inspiration and encouragement. 😊

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