June 26

Painting is Art, Publishing is Business

0  comments

Painting is Art, Publishing is Business

The Buzz, Balls & Hype blog recently got my attention with a multi-part series of posts titled, Writing is Art, Publishing is Business. The blog author, M.J. Rose, is a successful author of eight books and numerous magazine articles. She has a program called Author Buzz that helps authors get noticed and find readers. Wouldn’t it be great to have a service like that for painters and self-represented print artists?

Wishful thinking aside, my admittedly creatively borrowed title (with homage and apologies to M.J. Rose) applies equally as well to the art biz as it does the book biz. The more authors and artists come to grips with the fact that getting work sold requires a business approach that has little do with the creative product being promoted, the sooner they understand their success quotient. I’ve said it too many times to have counted, "Artists who have attained success in the print market are not in the art business. They are in the business of building, nourishing and replenishing a dealer network."

It goes without saying the art must resonate or the book be a compelling read, but beyond the likability factor, there has to be buzz, balls & hype. There has to be the three Ds: Discipline, Desire and Details. When these factors are in place with an adequate budget and persistent smart marketing, success ensues. Go forth and paint. But also go forth and build ye an awesome dealer network that will love to sell your work.

7 Marketing Tools Top-selling Artists Use
Download your art marketing tools list here.
7 Marketing Tools Top-selling Artists Use
Download your art marketing tools list here.

Loved this? Spread the word


About the Author

I help artists and photographers find buyers, sell more art and operate profitably.

Barney Davey

Related posts

On Being Thankful with Best Wishes for You on Thanksgiving and Beyond

​Read More

Art Marketing: The Ultimate Guide for Artists

​Read More

To Improve the Groove Is Something You Should Do

​Read More

Art, Merit, and Money: Why Marketplace Meritocracy Matters in the Fine Art World

​Read More
Leave a Repl​​​​​y

Your email address will not be published. Required fields are marked *

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter now!