"Partnerships transform your art life by connecting you with friends and allies who inspire creativity, broaden horizons, and lighten the load." — Barney Davey
Authentic relationships are the foundation for positive interactions and a supportive environment, offering not only emotional but also financial benefits. Casual friendships can ignite collaborations—some may last for a season or serve a specific purpose, while others can stand the test of time. Embrace these connections, as they can be valuable and rewarding beyond measure!
The Art Partnership Playbook is not just another strategy guide—it's a roadmap for building meaningful connections that enhance your art and expand your creative possibilities.
Before bringing your fine art project to market, you must imagine and create it. These are complex, extra steps most other businesses don't have to take. Then, to produce steady sales, artists must operate in the highly competitive luxury market to generate interest, desire, and sales from a relatively small and select group of often choosy buyers.
Fine art falls into the discretionary income category, making it challenging to market. Most artists must navigate this independently, often without prior training in effective marketing. Expensive originals and limited editions compete with such varied things as experiential travel, jewelry, and rare wine and whiskey, which conflicts consumers and increases the difficulty for marketers.
Research often reveals that the common denominator among successful artists is not talent, drive, creativity, or charisma, although these factors certainly contribute. The reality is that artists with operational partners have a distinct advantage in the art business, and these dedicated organic partnerships are uncommon and often happen by chance. Your option is to make your own luck, which is much sweeter when you do!
All the artists I know have different marketing strategies—hustles as unique as their work. And because making art is so much more than a business opportunity, cookie-cutter marketing mostly fails them. Artists make art their way and market their art their way too.
I never met anyone who became an artist to get into business. It's not how it works.
Do this to create ideal collaborations. Find someone who has goals and drive similar to you. Look for overlap instead of exact matches. These relationships are more enjoyable and reduce your reliance on traditional marketing.
Let's keep it real. While having the good fortune to have a business partner evolve organically from your life is fantastic, it's not the norm. It is challenging to replicate when it doesn't occur naturally. Partnerships can help independent artists step into new possibilities or to rediscover existing ones with fresh eyes.
"To go fast, go alone. To go far, go together" is more than just a saying—it's a blueprint for success. Don't waste energy on what could have been or didn't happen—instead, proactively engage in collaboration to go with others and forge opportunities.
Partnerships are about more than just business—they're a powerful way to meet people, make friends, form alliances, and experience your art life from an entirely new perspective.
My Story: I was a soldier, steelworker, firefighter, and entrepreneur in the '70s. 😎 Then in the '80s, a partner introduced me to a 20-year gig advising artists in the art publishing business. I wrote my first book and launched this blog in 2005, and my saga rolls on...
Partnerships are blessings and the source of rewarding opportunities that were life-changing, force multipliers for me professionally and personally.
— Barney Davey
The Art Partnership Playbook opens doors to amazing results for artists. Some connections will spark brief projects, while others may become lifelong friendships and career-defining collaborations. The potential is limitless, expanding your world in unexpected ways.
My Fondest Wishes for Artists:
I hope this journey transforms your artistic path. I want to hear your story when those magical connections happen. Your success and growth inspire the art community when you share your story.
CHOOSE YOURSELF
Don't wait for anyone's approval. You can create your own luck by being proactive and finding collaborators to share the workload, ignite creativity, and create opportunities for success, even without a life partner managing your business. Don't overthink it. The only things you need for a partnership to succeed are an imperfect vision—it will undoubtedly change anyway—perseverance, and a dash of courage.
Join now. Learn to structure, nurture, and secure prosperous partnerships.
The mere act of reading the lessons opens new awareness of partnership possibilities right in front of you. Imagine putting the lessons into practice!
Completing the lessons is simple but nonetheless a significant force multiplier on your experience. The best partnerships are those where everyone benefits and that grow and are ongoing. Many start casually but grow quickly into prosperous virtuous circles. It's what you should want from your partnerships and collaborations.
The more you know about partnerships, the more opportunities you'll discover. Learn how to prepare and protect yourself to grow partnerships. It's an organic way to extend your marketing and make new acquaintances, friends, and allies.
Ten Lessons in Art Partnerships:
PDf Downloadable Templates
With the Art Partnership Playbook, you’ll move from working in isolation to building powerful, lasting collaborations that expand your creative reach, open new markets, and bring your artistic vision to life. Whether you’re new to collaboration or aiming to take your partnerships to the next level, this course will provide the tools and insights you need to succeed.
The yearning for more profound connections is increasingly evident, a feeling many share. Welcoming the possibilities for partnerships in 2025 might be the most rewarding and influential gift you give to yourself and your community.
Your Transformation Begins Here
With the Art Partnership Playbook, you’ll transition from working in isolation to building meaningful, impactful collaborations. Your partnerships will expand your creative reach, open new markets, and help bring your artistic vision to life.
— Jason Horejs
Barney Davey’s deep understanding of the art business is unmatched. Having partnered with him on many successful projects, I can say the Art Partnership Playbook delivers clear, actionable insights tailored to artists’ needs. This course offers practical strategies to build meaningful connections and thrive in today’s evolving art world—a must-have for any artist looking to grow.
— Lee Hendrickson
The Art Partnership Playbook challenges artists to transition from competition to collaboration. Over the years, I’ve relied on Barney’s expertise to enhance my art career in many facets, always finding his advice knowledgeable, practical, and inspiring. This guide distills complex challenges into actionable insights, encouraging artists to expand their networks and unlock creative opportunities—a call to reimagine how we work together for greater impact.
About the Course Creator
Hi,
With over 30 years in the art industry, I’ve advised artists and publishers, sold space in top art magazines and trade shows, written books, led workshops on marketing and advertising, and published ArtMarketingNews.com weekly since 2005. Now, I’m bringing the knowledge and insights I’ve gained from these decades of experience into the Art Partnership Playbook to help you build successful collaborations.
In this course, you’ll learn the essential skills needed to form lasting partnerships. While negotiation and interpersonal skills are often seen as crucial for closing deals, they are just as important for building strong, creative collaborations. I’ve used these skills to create meaningful connections throughout my career, and now you can adapt, apply and modify them to achieve long-term success to your preference.
Barney with everyone's best friend, Petey, the rescue wonder dog.
Faq
This is your chance to forge meaningful connections, collaborate with like-minded professionals, and expand your creative reach. Imagine showcasing your work to new audiences, partnering with galleries, or collaborating with fellow artists on exciting projects that elevate your career to new heights.
You can create opportunities that will transform your future. Don’t let this moment slip away—enroll today and start building the career you’ve always envisioned! There are no penalties for trying and it can be your quickest path to success. Go for it!
We’re confident that the Art Partnership Playbook will provide you with the tools and strategies you need to build successful collaborations. But if, for any reason, you feel the course doesn’t deliver on its promise, we offer a 30-day money-back guarantee. No questions asked—just reach out, and we’ll refund your payment. There’s no risk in trying, only the opportunity to grow.
Contact
Scottsdale, AZ USA
602-499-7500
support@artmarketingnews.com
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