The number of active Pinterest users around the world is over 100 million, according to venturebeat.com! Pinterest drives more referral traffic than YouTube; Google+ and LinkedIn combined. Also, twice as much money is spent by shoppers from Pinterest referrals compared to referrals from Twitter or Facebook. Are you taking advantage of this?
For those who aren’t familiar with Pinterest, it is a virtual pin board. Think of it as your personal bulletin board online. Pinterest for artists is natural. People look at and browse through photographs of beautiful and interesting things. What is more beautiful and interesting than art in its various forms? Pinterest gives people a visual experience, which is what they want and expect. It’s also why art is so widely popular on Pinterest.
Online sales depend on buyers finding your work. Some collectors may find your work in an online gallery. Others may find your artwork through a Google search for your website. Still more may find your site through social media. When you pin images of your art to Pinterest, those images are available to millions of Pinterest users and potential buyers. Increasing shareability is what marketing with Pinterest is all about.
So who uses Pinterest? According to expandedramblings.com, in mid-2014, 85 percent of Pinterest users were female. However, the number of male Pinterest users grew by 120 percent in 2015. Regarding age, 67 percent of all users are under the age of 40. Nine million Pinterest users have connected their accounts to Facebook. Sixty percent of Pinterest users are from the U.S. No matter whom you believe your art will “speak” to, it’s highly likely you’ll find millions of potential buyers on Pinterest.
When you use Pinterest to promote your work, you should ensure each pin has a link to your e-commerce website. You want buyers to be able to access details of your art and have an opportunity to buy it. Don’t post an image of your work on Pinterest without giving users this purchasing option. When their spontaneous urges strike, you want users to be able to complete a sale as quickly as possible.
The photos you pin of your work need to be exceptional. A pin that doesn’t appeal to a potential buyer – that doesn’t tap into his or her emotions will not lead to the sale you want. Spend some time getting your photos just right. It will be worth it.
Tate, which consists of four art galleries, has more than 1.1 million Pinterest followers. This is the largest following of any museum or gallery. Recently, Tate integrated Pinterest onto its Wi-Fi landing page and built partnerships with several influential guest Pinners, which increased its reach by 16 percent, monthly.
Pinterest is an easy, fun-to-use social media platform that can help artists increase their following and drive sales. To learn more about Pinterest, just create an account and start pinning!
Want to learn more about using Pinterest? Begin by reading through these free, informative sources.