February 6

How to Make Pinterest for Artists Into a Powerful Marketing Platform

3  comments

How to Make Pinterest for Artists Into a Powerful Marketing Platform

Some Users Find Pinterest Habit-forming

The number of active Pinterest users around the world is over 100 million, according to venturebeat.com! Pinterest drives more referral traffic than YouTube; Google+ and LinkedIn combined. Also, twice as much money is spent by shoppers from Pinterest referrals compared to referrals from Twitter or Facebook. Are you taking advantage of this?

For those who aren’t familiar with Pinterest, it is a virtual pinboard. Think of it as your bulletin board online. Pinterest for artists is natural. People look at and browse through photographs of beautiful and exciting things. What is more attractive and interesting than art in its various forms? Pinterest gives people a visual experience, which is what they want and expect. It’s also why art is so widely popular on Pinterest.

Shareability on Pinterest

Online sales depend on buyers finding your work. Some collectors may find your work in an online gallery. Others may find your artwork through a Google search for your website. Still, more may find your site through social media. When you pin images of your art to Pinterest, those images are available to millions of Pinterest users and potential buyers. Increasing shareability is what marketing with Pinterest is all about.

Who Will See Your Art?

So who uses Pinterest? According to expandedramblings.com, in mid-2014, 85 percent of Pinterest users were female. However, the number of male Pinterest users grew by 120 percent in 2015. Regarding age, 67 percent of all users are under the age of 40. Nine million Pinterest users have connected their accounts to Facebook. Sixty percent of Pinterest users are from the US. No matter who you believe your art will “speak” to, it’s highly likely you’ll find millions of potential buyers on Pinterest.

7 Marketing Tools Top-selling Artists Use
Download your art marketing tools list here.

Tips on Using Pinterest

When you use Pinterest to promote your work, you should ensure each pin has a link to your e-commerce website. You want buyers to be able to access details of your art and have an opportunity to buy it. Don’t post an image of your work on Pinterest without giving users this purchasing option. When their spontaneous urges strike, you want users to be able to complete a sale as quickly as possible.

The photos you pin of your work need to be exceptional. A pin that doesn’t appeal to a potential buyer – that doesn’t tap into his or her emotions will not lead to the sale you want. Spend some time getting your photos just right. It will be worth it.

Pinterest Success Stories

Tate, which consists of four art galleries, has more than 1.1 million Pinterest followers. The Tate has the largest following of any museum or gallery. Recently, Tate integrated Pinterest onto its Wi-Fi landing page and built partnerships with several influential guest Pinners, which increased its reach by 16 percent, monthly.

Final Thoughts

Pinterest is an easy, fun-to-use social media platform that can help artists increase their following and drive sales. To learn more about Pinterest, create an account, and start pinning!

Useful Resources for Pinners

Want to learn more about using Pinterest? Begin by reading through these free, informative sources.

 7 Marketing Tools Top-selling Artists Use
Download your art marketing tools list here.

 

7 Marketing Tools Top-selling Artists Use
Download your art marketing tools list here.

 

Loved this? Spread the word


About the Author

I help artists and photographers find buyers, sell more art and operate profitably.

Barney Davey

Related posts

Best Ways to Sell Art. How Do You Do It?

​Read More

Fundamental Shifts and How to Deal with Them

​Read More

Art Marketing: The Ultimate Guide for Artists

​Read More

To Improve the Groove Is Something You Should Do

​Read More
Leave a Repl​​​​​y

Your email address will not be published. Required fields are marked *

  1. Great article, Barney! Was just discussing this with an artist today. I haven’t been using Pinterest as much as Facebook where I have been making consistent sales. Perhaps its time to add Pinterest to the list! Thank you for the information.

  2. I would love to have my work shown on Pinterest, I would love to sell it, but I have no idea how to do it. My work is featured on fineartamerica.com.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter now!