Publish Your Own Fine Art Magazine with MagCloud

I found it (Mag Cloud) offers unique powerful promotional opportunities as a marketing tool for artists, art associations and artist co-op’s.

Mag Cloud Domestic Etch Magazine I am certain part of my fascination with the MagCloud self-publishing concept is due to having spent three decades in the magazine publishing business. However, I am more enamored because it offers visual artists a new unique and potentially powerful means to promote themselves and their art.

Supports your social media efforts

It is true we are all aflutter with the prospects social media
presents us. However, it is still hard to beat the tangible aspects of
having a printed publication with beautiful images in one’s hands.

In these tough economic times, you can imagine many art publishers sought to cutback by eliminating costly catalogs. What they found was they lost business when they did. This realization should give you more reason and motivation to utilize MagCloud as a promotional vehicle. Properly executed, this tool offers a
great way to augment social media and stand out from the crowds there.

Download List of 7 Essential Tools Artists Use
Download List of 7 Essential Tools Artists Use

MagCloud is a one-of-a-kind art marketing tool

Not surprisingly, I learned about MagCloud on the Internet, specifically from a Facebook ad. Being curious by nature, and because the magazine business has been so important to my career, I was immediately compelled to investigate MagCloud. I found it offers unique promotional opportunities as a marketing tool for artists, art associations and artist co-ops. The image above is the cover the the inaugural issue of Domestic Etch. It is produced by Elizabeth Goodspeed, a New York based graphic designer and artist. You can also find her on her Domestic Etch blog.

With so many things these days being fulfilled nearly instantly, I had to think through the comparatively lengthy process involved in producing a MagCloud publication. If you check it out, you will find the turnaround time between submission, proofing, and final order fulfillment can take four weeks or longer.

By traditional magazine publishing standards, MagCloud offers a relatively quick turnaround. Realistically, I think the planning,  writing and production stage could easily take four weeks or longer to prepare files to send to the printer. For me, after just spending a small amount of time on the site, I am convinced this self-publishing concept is worthy of the investment in time, regardless of how long, and effort for artists looking for new ways to promote their art. It is less costly than a traditional catalog, more impressive than a brochure, and unlike most other printed promo materials you find from visual artists.

Your fine art magazine will get the best results with a graphic designer

As with any creative endeavor, it takes talent and skill to produce something visually interesting and compelling. As such, I will strongly recommend to any artist who decides to pursue this opportunity that he or she enlist the aid of a competent graphic designer. Not only is a graphic designer likely to have more talent to create a better publication, he or she is likely will have better tools and knowledge to use them to get better quicker results.

As an account executive selling advertising space for Decor magazine for many years, I repeatedly saw visual artists make the same mistake. That is, they believed their training as an artist qualified them to create great graphic design. It is not the same training or skill set. Many times their self-designed ads lacked the pizazz and visual punch needed to get the best response. Besides, with you enterprising types, I see this as a wonderful opportunity for visual artists and graphic designers to collaborate so each gets promotional value from the effort.

Download List of 7 Essential Tools Artists Use
Download List of 7 Essential Tools Artists Use

Publishing your own art business publication is an affordable idea with great promotional prospects

Given MagCloud’s print-on-demand component, which offers great flexibility, low prices, and both one off and bulk delivery, this product looks like a sure-fire winner in the right hands to me. That it is part of Hewlett-Packard makes the product more viable and compelling. I am eager to see how readers of this blog respond to this opportunity. If you do create a publication using MagCloud, please let me know so I can publicize it here for you.

Download List of 7 Essential Tools Artists Use
Download List of 7 Essential Tools Artists Use


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  1. Great find, Barney! I checked out their site…looks like a very inexpensive way to create a portfolio of available works for a show, sale, or just to use as promotion. We had checked out the many online book publishers, and even though they are beautiful, they are costly. They would be o.k. for a hard cover coffee table book for a valued collector,but not for promotion. But the magazine idea is so compelling! Inexpensive and easy to share. I think that most interested collectors would realize the value and not “toss” it, but would generally share it. Man..I can think of about a zillion ways to get these in the hands of potential art buyers! Especially since we are self-publishing artists! Thanks Barney…I can always count on you for valued marketing ideas!
    BTW, I understand the time factor involved as well. We just finished a short video that we made to promote our Business Plan to potential investors, and it took well over two weeks of non-stop work. Even some very brutal 15 and 18 hours days at the computer! And that was just to create the video..we won’t talk about the time for creating the business plan!!

  2. Dear Laurel and Rick,
    Apologies for the tardiness of this reply. Thanks to both of you for commenting on MagCloud and my blog. I can think of many ways artists can use a service like MagCloud to help them promote their work.

  3. That is a very interesting concept. create your own fine arts magazine just to promote your own work. I say bravo to anyone that takes that sort of project on! For sure is a lot of work, but im sure its worth it just to get your name and art out there.

  4. I was enthusiastic about MagCloud, and now I have discovered that they have been acquired by blurb: their prices are much higher and they do not offer an 11X 17 book option.
    Can you recommend any other print-on-demand for small quantity art books –preferably in an 11X17 size.
    [email protected]

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