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Selling Art | Increasing Art Sales with Email | Free Podcast


Selling Art Is the Heart of Your Art Business Success.

Email marketing for artists Steadily increasing art sales is how you make your business thrive. Among the many ways you can promote your art, email marketing for artists ranks at the top.

Selling art becomes easier and more reliable when artists uses email marketing. With steadily increasing art sales, your business thrives.

There is an abundance of art marketing tools for artists

Artists today have more tools than ever for selling art and to increase recognition,  and stimulate interest in their work. There are so many ways to market art, deciding what to do is difficult.

There is print advertising, publicity, press releases, direct mail, and other traditional methods. Then there are digital media such as websites, blogs, and email marketing and social media. No one will blame you if you feel overwhelmed trying to figure out what you should do.

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While I believe artists should use every tool they can to the extent they have the resources to use them wisely, the truth is getting every option working is not possible. To achieve outstanding results selling art, artists must choose which marketing tools they will primarily use.

Your email list is among your most valuable assets

Websites are essential, blogging is highly recommended, and both will help build your email marketing list. A workable email list is the best tool you have for selling art, and is a valuable bottom line asset to your business.

As a business and marketing tool, social media serves only one purpose for artists. It is digital networking. If you fail to understand the role of social media, it can become a colossal waste of your time, and money. Use social media to drive traffic to your blog and website where you can capture email addresses.

Driving traffic to your blog and website is crucial to selling art

Every one of your marketing tools should have the goal of driving traffic to your website and blog. Sure, they can multipurpose to help you earn interest in your work, traffic to gallery openings or shows, and many other things, but you need to include using them to help you build your email marketing list.

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Free Art Business Checklist
Get your free checklist. All help. No pitch.

Free Art Business Checklist
Get your free Goalkeepers Club checklist. All help. No pitch.

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  1. I can’t be there to listen to the live podcast, but I’l make sure to listen a recording of it.

    The idea of e-mail marketing has been for a long time of great interest to me, although I couldn’t yet think of a way to implement into my site a “join my e-mail list” system that would make people actually want to sign up.

    So I’m seeking ways to provide value to my e-mail list, enough to make people want to be a part of it. And that’s fairly difficult, unless you give away free artwork or something. Hopefully the podcast will give me some pointers on this matter.

  2. I had neglected my newsletter for various reasons and recently decided to get my act together and published again. I am writing because I want to share with your readers something astonishing. I received an email back from someone who had signed up to follow my work 7 years ago. This person was apologizing and felt a bit embarrassed to ask if I still had a certain painting she had seen 7 years ago. She said at the time she could not afford it and wanted to see how much it costs today. I just send her a quote and weather this inquiry will result in a sale is to be seen.

    My point however is that you never know who is opening your newsletter and sometimes even though you get many unsubscribes, there will be those true admirers that are just waiting for the right moment to come forward.

    Thank you for all the great advice on your site 🙂

    1. Dear Enzie,
      Thank you for sharing your experience with your email newsletter. I hope other artists reading this will be inspired to keep working at producing an email newsletter. All the best, Barney

      1. How do I get to sign up for the podcast for the email marketing list….looks like it is too late to sign up…..any recordings?

        1. HI Asha, Thanks for asking. i have embedded the YouTube video with the podcdast here on this post. Hope you find it helpful!

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