Vision without Action is a daydream.
Action without Vision is a nightmare. – anonymous
In the creative side of your art career, mastering techniques requiring perspective is crucial. Without it, you can’t create a realistic, representational image.
Having perspective in the business part of your art career is equally indispensable. Used properly, perspective helps create an achievable, believable vision for how your business will evolve over time.
Perspective is not to be confused with goal setting. Rather, proper perspective creates confidence in the reasons why you have chosen your goals.
When you are climbing the ladder of success, make sure it’s leaning on the right wall. – anonymous
Art career goals without perspective are like looking at a map and a destination, but being clueless on how to use the map to help you get there. Perspective avoids disappointment of taking too long to arrive, or being disappointed because it is not what you expected when you do arrive.
If you are setting goals based on how you visualize your art career
without getting external input from other sources, you likely have a skewed perspective. Learn to cultivate positive outside influences to help model your art career.
Experience is what you get, when you don’t get what you wanted. – anonymous
It comes in many forms. Finding a mentorship with a successful artist is a tried and true way. Studying the business practices of successful artists is another. Being a student of the overall art market is another.
You can read art-marketing books, attend workshops and webinars, listen to free art marketing podcasts, such as those that Jason Horejs and I regularly present. Hire a coach, or an art-marketing consultant. All have the potential to make you a more effective art marketer. The point of doing any of the above things is to learn from the experience of knowledgeable others who can guide you in the right direction. Too often, I see artists pursuing a plan of action that is not the best course for them. Often the reason is they lack perspective and are chasing the wrong goals.
If you are working on more than
two or three major art career goals, you have bitten off more than you can chew. – Barney Davey
Use your established goals to measure against any project, idea, suggestion, partnership, business deal or other temptation. If pursuing any of them will derail you from your major goals, dismiss them from your mind. Using a disciplined and determined, yet open-minded, approach to managing your goals will take you far.
The more vigilant, dedicated and determined you are with pursuing only those things that fit your primary plans, the more sure you are to achieve them in less time with less stress.