Art Marketing: The Ultimate Guide for Visual Artists
What Is Art Marketing? At its basic level, marketing, including art marketing, is a systematized process of creating awareness and interest for a company, product, or service that leads to a desire to engage buyers to own its goods, use its services, or all of the above. Businesses use marketing to communicate their offerings, promote their […]
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Why the Art Marketing Toolkit Is about Lifestyle Choices
As I write this post about the Art Marketing Toolkit, I’m thinking about how I got here and why I’m doing this because many people my age are retired, or wish they were. My thoughts bring these famous lyrics to mind: Lately, it occurs to me, What a long, strange trip it’s been. — “Truckin” […]
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Why Art Marketing Shouldn’t Drive You Crazy. You Have Options.
How to Learn Art Marketing in Comfort and Sanity Just as with how you approach art marketing mastery, your vision for your career is personal. You can be a serious hobbyist, have high ambitions for a full-fledged career, or something in between. What matters is if you are satisfied with your direction and progress. For […]
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