What Is Art Marketing? | Why It Is Important?
Art Marketing Works At its basic level, art marketing is a systematized process of creating awareness and interest for an artist or artwork that leads to a desire to engage the artist, gallery, or company, to own its products, use its services, or all of the above. Businesses, large and small, use marketing to communicate […]
Continue readingThe First Rule of the Art Business
You must understand and obey the first rule of the art business. Rule #1 is based on the ironclad premise that on the business side of your career nothing happens until somebody buys your art. You can make the most beautiful, powerful, spellbinding and compelling art possible, but until it passes hands to someone who willingly steps […]
Continue readingArt Career Clarity | Successful Art Careers | Part Twelve
Do you have art career clarity? Gaining clarity can make the difference between a marginally and a highly successful result for your art career. Can you easily describe how your career will look in one year? What about in five years, or oh my goodness, ten years? Or, do your thoughts resolve to vague […]
Continue reading