By Barney Davey
The Just Noticeable Difference (JND) Scale for Artists This a guest post by Dick Harrison, the author of Sales Tips For Artists. His previous guest post, How to Sell Art To Interior Designers, remains one of the most popular posts among the 500+ published on this blog. What Is the JND Scale? The JND Scale is a psychophysics term. It […]
Continue readingBy Barney Davey
The Answer Is Not What Visual Artists Think. Many businesses don’t know how to correctly answer the question of what business they are in, and they pay a hefty price as a result. Ray Kroc became a billionaire with McDonald’s because he realized the real money was in the real estate leasing business. If he […]
Continue readingBy Barney Davey
Effective Email Marketing for Artists Design Is Essential Understanding and using email marketing design techniques increases your readers’ interest. Effective design will keep them reading your message. Previously, we have talked about the importance of building your email-marketing list, and covered options for different email-marketing services. Now we turn to email newsletter design. Newsletter Design […]
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