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What Is Art Marketing? | Why It Is Important?

Art Marketing Works At its basic level, art marketing is a systematized process of creating awareness and interest for an artist or artwork that leads to a desire to engage the artist, gallery,  or company, to own its products, use its services, or all of the above. Businesses, large and small, use marketing to communicate […]

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Art Is Sexy | Art Business Is Still Business

Hello You Sexy Crazy Creature! Okay, that above statement is over the top and slightly inappropriate, but as a prolific art business writer aren’t I allowed the same leeway as other artists to push the envelope a bit? There is an undeniable romantic somewhat sexy notion about art and artists. We tend to classify artists […]

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