For visual artists, the ability to market one’s work is the difference between a hobby and a career.
Artists, like it or not, cannot escape the fact they are small business owners. To succeed in any small business, a steady stream of activities to generate buyer awareness and desire for its products is necessary.
You only need to see the silohouette of a Coke bottle to know what it is; you know how it tastes, and where to get it. Despite its ubiquity, Coke knows it must continue to beat the drums to maintain the highest degree of awareness, desire and sales of it products.
If an iconic brand such as Coke markets relentlessly, shouldn’t you be doing likewise on a scale that fits your budget?
Knowing the best ways to use self-promotion makes a huge difference to an artist’s career. You can discover ideas and inspiration in my “The Art of Self-Promotion” article. It is published in the March/April issue of the smartly revamped Art Business News magazine.
You find it touted here because I believe in walking my talk. I want you, and as many people as possible, to know about it. Would you help me with the kind favor of forwarding this post to your artists friends, or post it on Facebook or Twitter?