Visual Artist’s Perceptions & Selling More Art with Partners
Art Marketing Mastery Workshop
When it comes to visual art, the finished product is all about the artist’s perception. You fashion your work based on your reaction to how you see, feel and think about your subject matter.
When it comes to visual art, the finished product is all about the artist’s perception. You fashion your work based on your reaction to how you see, feel and think about your subject matter. Those things mattered as much to Marcel Duchamp and his famously recycled porcelain sculpture, i.e. Toliet ‘ready-made’, as they did to Jackson Pollock methodically and randomly dripping and splaying paint, or Picasso rendering his exquisite Still-life with a Pitcher and Apples.
Are you an artist, or you an entrepreneur or a small business person? Your perceptions about yourself are equally as important to your art career as your artistic vision is to your creativity. What you take in, how you fell about your business, how you react to the changes and challenges to your business and how you present yourself are all part of your perceptions about yourself.
The point is if you want your art and your business both to be taken seriously by those who matter most. That list is comprised of your patrons, your partners and your pushers. Often times, the lines between these types is blurred. For instance, you may likely find your best pushers, i.e. those who work at promoting you, among your patrons and your partners.
If what you are passionate about in your art carries over to the rest of your life, it will immeasurably boost your art career. Obviously, you want your collectors to have the best impression about your talent and vision. You want them to buy into your story because if they do they are likely to become a repeat buyer, which is a key to your long term success as a visual artist.Your mission with your patrons is to have them hold you in the highest esteem possible as an artist.
Pushers are those people and companies that champion your art for you, whether paid or out of passion, or both, these invaluable resources can impart a near magical exponential effect on your career. You will come by some naturally. In other cases, it is incumbent upon you to actively form relationships with centers of infuence who just happen to love your work.
When it comes to the business side of your career, having great partners can be a huge help. Partners can be anyone or any company that assists you in some way to get your work created, or get it to market. Although there are many, two fine examples of companies that work with artists and offer ancillary services to help them market their art are Digital Arts Studio, a digital fine art printmaking studio in Atlanta, GA, and FASO, Fine Art Studio Online, a web developer and hosting company in San Antonio, TX that specializes in building websites for artists.
In both cases, these companies have created online galleries for their artist clients to use to help promote their art. Digital Arts Studio has created the Fine Art Marketplace for the exclusive use of its artists to have an online venue to present and sell their fine art giclee prints. FASO uses a complete directory of artists on its main site. Both serve the same multiple purposes. They help the painters get online recognition, it helps the partners get the same, and increases the odds of everyone involved succeeding at higher levels. What’s not to like about that?
Take a minute to do a personal assessment to discover how you perceive yourself. If you already think in terms of being a successful entrepreneur, or artrepreneur if you will, good for you. If you don’t, you only need to begin to act and think like you are to change your perception — and your results. When it comes to partners, assess what are they doing to help you. It won’t hurt to think about what you are doing to help them. This is especially true when it comes to your gallery partners.