What is the “Hot Color” Trend for 2010

Mardi Grape: Former Fashion Star Is Year’s Hottest Color

Color Marketing Group Mardi Grape 2010 According to Color Marketing Group (CMG), the leading international organization of color design professionals, GRAPE is the hottest color for 2010.

CMG, which has been successfully predicting color trends for 47 years, says this grape –officially called Mardi Grape – is a sophisticated crossover between purple, brown and gray. It’s a transfer from fashion with European roots.

Photo: Anna Beaudry 2009/Maria Killam Colour & Design

Chosen by hundreds of color professionals as CMG’s 2010 Next Color, Mardi Grape used to be a fashion color. Now, it’s all set to be the year’s biggest star for everything else.

Download List of 7 Essential Tools Artists Use
Download List of 7 Essential Tools Artists Use

Purple is a neutral for first time – expect it to be around for a long time

Said CMG president James Martin: “Purple has been with us for a while now, but the big story today is that we’re seeing purple as a neutral for the very first time. This purple is browner and grayer, a neutral we can love long-term.

These days everyone is seeking versatile colors with staying power. Colors used to be the focus while neutrals were the understudies. Today, neutrals are the lead performers, chameleon colors that shift and change.”

According to CMG, look for these additional color trends in 2010:

  • Red – Reds are strong with pink intuition; bright and clean with energy and excitement — a clean pop to go with neutrals.
  • Orange – A rich, sophisticated color that moves away from earth-based colors to an optimistic orange, seasoned with a touch of gray.
  • Yellow – A greener, more natural yellow, softened with gray.
  • Green – Optimistic and uplifting, a clear and bright accent green with a slight shift toward blue.
  • Blue – A saturated blue with gray influences; rich without being too luxe.
  • Beige-Brown – A true chameleon to complement darker hues, it can be either matte or metallic.
  • Neutral-Gray – Gray with a touch of purple, drawing inspiration from mineral, concrete and steel.

Color Marketing Group, founded in 1962 and based in Alexandria, Virginia, USA, is an international association of color design professionals. CMG’s major focus is to forecast the direction in which color is developing across multiple industries. For further information, please visit

Download List of 7 Essential Tools Artists Use
Download List of 7 Essential Tools Artists Use


You may also like

It’s Always a Good Time to Make a Difference.

It’s Always a Good Time to Make a Difference.

How to Sell Art to the Affluent Market – Part Two

How to Sell Art to the Affluent Market – Part Two
Leave a Reply

Your email address will not be published. Required fields are marked

  1. Hi Barney,
    I almost always read your posts via email and rarely come to your blog. Im noticing that your blog decor is this same Mardi Grape. Has it been such a trend setter for a long time? Thanks for this great article. It really is an elegant *new* color.

  2. Hi Sue,

    Glad you liked the article. I hope the color stays around for a while. I changed the background color of this blog about a month before I published the post, so I guess I’m tuned into it too.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to Receive Tools Artists Use Download!

Search This Site