Top 10 Reasons Why Artists Should Blog for Success

The answer to why artists should blog is simple.

It is the best way to grow an email list and communicate regularly with your buyers and prospects.

Top Ten Reasons Why Artists Should Blog:

  1. Help sell your art directly to buyers.
  2. Promote awareness and gain interest in your art.
  3. Grow your email list.
  4. Control your digital brand and reputation.
  5. Drive traffic to your website.
  6. Open the door to guest blogging.
  7. Create links and SEO value for traffic and search engine rankings.
  8. Make a positive influence on juried show judges.
  9. Introduce your work to gallery owners.
  10. Provide content for social media platforms.

Sell without the middleman.

I believe artists need to build a relationship with art collectors who buy from them with no intermediary. The more art buyers you have that know you, the less likely you are to take a hit when one of your distribution channels fail.

It’s only a matter of time before a gallery will close, or your favorite social media channel pulls the rug from under you. You have zero control of these distribution channels. Their customers are not your customers. Anything you do to make sales through third parties such as galleries and social media is an expense causing you to earn less money.

Don’t get me wrong; galleries make a difference.

I believe in using galleries. I know social media can help you sell art. I think they need to be in the right perspective. That is, as secondary or tertiary methods of selling your artwork. Selling art to buyers one-on-one is your primary way to stay profitable and in control.

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If selling directly to collectors is not your first method getting your art to market, start to fix that now. It’s your future. No one cares more about your career than you do. Relationships with direct buying customers give you control. They form a solid foundation that minimizes inevitable problems from third-party sales networks.

Does selling direct to buyers appeal to you?

If you agree that building a collector base is a solid strategic goal, then you should understand why I believe you need to blog. It is one thing to recognize that marketing to buyers and creating a collector base is a good thing. It is another to get the job done.

The reason why artists should blog is it the most efficient way to build an email list and communicate with buyers and prospects. To sell anything, you need interest from many potential buyers. It’s a numbers game.

The bigger your pool of prospects, the more you will sell.

On average, 4-10% of your interested prospects and current customers may buy from you in a given year. Many factors affect the range. You might have done a fantastic show or produced an exciting series of art that takes wing and sells as fast as you make it. You may have improved your communications and kept your prospects enthralled with your art.

You can only do so many “extra” shows. And, we all know shows are never a given thing. You can do your best and still not have a stellar outcome at a show. You always strive to make art that will jump off the walls, but experience tells you that sometimes you strike gold in a way that is not easy to replicate.

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Learn about art-related Careers.

You don’t always know why specific images create extraordinary interest. It’s a random dynamic that is part of creating art. It is the same for authors, filmmakers, playwrights, and all creatives. Be grateful when it happens, and work it to your benefit as you can.

Why artists should blog.

That brings us back to blogging. Yes, you can do all sorts of things to create interest in your work. But, to build sustained attention from direct buying collectors, you need a list. There is no other option. Period. Without a list of interested prospects, you have nothing.

A blog can entertain, inform, educate, delight, and keep readers involved.

A successful blog sustains interest in your work, which helps you sell your art. You will grow your email list with a blog. Your prospects may love you and love your artwork. That does not mean they are willing to give you permission to email them without reason. Besides, they will not provide their email address with the express purpose of you sending sales messages to them. It doesn’t work that way.

As we noted above, only a small percentage of potential buyers buy in a 12-month range. You need to engage the rest regularly to keep their interest. A blog does that for you. If all you do is send occasional emails that are notices to come to a show, or that you have new artwork to sell, your list will wither and die.

With email lists, there is no status quo.

If your list is not growing and getting better, it’s getting worse. It takes active participation from you to develop and to maintain your email marketing list. It won’t grow, and it will not be useful for you unless you manage it with care.

The Guide to Art-related Careers
Learn about art-related Careers.

A viable, responsive email list is a crucial part of your business. It is a bottom-line asset that will make the difference between success and failure for most artists. Nothing will help you grow and maintain your email list better than a blog.

Your blog is your best communication tool.

Your blog gives you a valid, efficient method to request email addresses from prospects. It permits you to send frequent communication with them. It keeps awareness for you and your art high.

You can use your blog posts as content for your social media. Images from your posts can go on Pinterest and Instagram. You can publish links to your posts on your Facebook page and in your LinkedIn account.

Your blog is a multi-purpose tool.

You can repurpose your blog posts to publish a group of them as an e-book or even a physical book. You can use your blog posts to show as examples to support your requests to guest blog on a top blog in your market.

Your website is your virtual real estate on the Internet. You have exclusive rights to that virtual space. No one can take it away, change the rules, or stop traffic from coming or buyers from buying. Your blog is your dynamic marketing arm for your website, which is static by comparison.

Your blog is your best brand management tool.

You have a brand that is your reputation. Before the days of the Internet, a personal brand came from what galleries and the media said about you. To a much lesser extent, what word-of-mouth told about you and your art. Today, everyone knows everything about everybody.

A blog puts you in control of your digital brand and your reputation. If you post to your blog with frequency, then when others search your name, they will find your posts and your website as a result. If you don’t blog frequently, what searchers will see is what others have to say about you. Who wants that when you have the option to control your brand?


The Guide to Art-related Careers
Learn about art-related Careers.


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  1. Thanks for the article on blogging and how writing blogs is the way to go. I am writing a blog, check it out on my website . Now I just need to learn how to promote the blog subscription list to others, how to keep the content interesting and involving, how to encourage folks look at and use the website for buying the imagery…interesting challenge that is for sure. Maybe you have covered these issues tho reading about them is good but DOING THE WORK to make it happen is the main thing!! Thanks again. Cheers, Kay Kepley

  2. Barney, I was fine and “getting it”, but the more I read the more confused I got. I might need a real dumbed down version. I am overwhelmed at this time, but you explain and have headings that are great. I think I need Step one…. Step two….. I will need to start reading this again sometime.

    Thanks for your information. I now know where to find it.


  3. Hello Mat
    Another excellent blog post about posting to your blog. I am definitely going to take your advice about blogging more often.

  4. Barney, It is inspiring to hear that we are in control of our destiny. I am from the old school and it took me a long time before I realized I was either going to die or to learn how to navigate the web. I am learning, and sometimes I even have money to hire an expert. I barely can pay for my high def internet connection but that goes now before food. What do you think, as a truly starving artist, I haven’t eaten in three days, can I write about this situation, or would that scare my potential customers away? I hope to hear from you, Jacobina Trump (what’s in a name)

    1. Hi Jacobina, Thank you for your comments. I’m sorry you are struggling to the point of not eating. That’s not good. I suggest finding some kind of steady income. It’s not healthy physically or mentally to go without food. Many of us have to balance a full-time job to keep things going so we can work on our art in our spare time. It was nine years from the time I published my first book before I quit my day job. That wasn’t my choice. It was my situation. I had to provide income and health insurance for my family.

      Regarding telling your potential buyers that you are a starving artist, I can’t say for sure if that is a good thing. I have a saying I coined some years ago, “We root for the underdogs, but we buy from the winners.” I think that is how society works. I’m leaning towards not emphasizing your dire situation as a way to generate additional interest for your sales. Get yourself a steady income, and start making some sales without relying on your “starving artist” story to get them. It can make for a great backstory later on when you are having the success you desire. All the best! Take care of yourself. As is true for all of us, “You’re all you’ve got!”

    1. Margaret, thanks for your comments. So good to know the post resonated with you. Keep up the good work on building your business and your blogging. You will get there!

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